::fibreculture:: XML Perth - and China Creative Industries eXchange Announcement

Wed Mar 16 01:35:40 CET 2011

XML Perth at the State Theatre Centre of WA is only 29 days away!
Find full details & information at xmedialab.com or register here »
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TABLE OF CONTENTS:

	WHAT'S YOUR STORY?
X|MEDIA|LAB PERTH
APRIL 15TH - 17TH	 		ANNOUNCING CCIX,
THE CHINA CREATIVE
INDUSTRIES EXCHANGE

X Media Lab Perth: Storytelling in a Digital Age

The printing press…the movie camera…television… Over the centuries,  
all these have changed the ways that stories are told.

But now the interactivity of the internet has shaken up the  
communication process in ways which we could never have before imagined…

Gamification...3D…Location-Based Services…
Viral Audience Collaboration…Total Immersion…

...these are just some of the many enablers of the new forms of  
narrative.

New developments are coming thick and fast…with massive opportunities  
for those at the forefront – and severe penalties for those who fall  
behind.

That's why the next X Media Lab event is on the subject "What's Your  
Story? Storytelling in a Digital Age". It's taking place in Perth,  
Western Australia from 15th April 2011.

To discover more and reserve your place at X Media Lab Perth:  
Storytelling in a Digital Age click here.

We've brought together over 16 of the world's leading authorities in  
Digital Media…Strategists, Creatives, Producers, Commissioning  
Executives andTechnical Experts…all with the intention of downloading  
their knowledge and insights to you. At the 1-day Conference you'll  
receive concentrated, actionable information - with no filler and no  
time wasting.

EVENT DETAILS

XML Perth Conference Day
Friday 15th April 2011

9.00am – 5.00pm, followed by Networking Reception
State Theatre Centre WA
Corner of Roe and William Streets, Northbridge

General Admission

Independent/Entrepreneur  $250
Corporate/Government  $395

Thanks to some very generous partners, Registration fees for this  
event are very low.  We expect it to sell out quickly, so please act  
fast to secure your place.

The LAB
Saturday 16th – 17th April, 2011

For selected projects only.

Nominate your digital media project to be mentored by the XML Perth  
International Mentors, and you may be eligible for a$20k XML Perth  
Development Award.

Meet the group of International Mentors & Keynote Speakers you'll find  
at XML Perth.

ROSIE ALLIMONOS

Multiplatform Commissioner,
BBC Drama,
Film & Acquisitions (London)

POONACHA MACHAIAH

CEO of the Shekhar Kapur Digital Media Company
(Bangalore)

EMMA KAYE

Boardmember of the Mobile Entertainment Forum and one of the world's  
top 50 women in mobile entertainment (Cape Town)

DOMINIC KNIGHT

Member of The Chaser, Australia's most notorious satirical comedy  
group across any platform
(Sydney)

NICOLETTA IACOBACCI

Head of Multiplatform, European Broadcasting Union
(Geneva)

PETER SHIAO

Founder and CEO, Orb Media Group
(Beijing/Los Angeles)

KAZ BRECHER

Interactive Strategist , Cross-platform Story-teller
(Los Angeles)

ED LANTZ

World pioneer in immersive media experiences and large-format digital  
cinema
(Los Angeles)

STEPHEN LANGSFORD

Founder and Executive Chairman, Quickflix
(Perth)

ANA SERRANO

Director of the CFC Media Lab, the world-renowned new media research,  
training and production facility at the Canadian Film Center
(Toronto)

ESTHER LIM

Internationally respected Digital Marketing Leader, Social Media  
Strategist and Game Analyst
(San Francisco)

MARSHAL VANDRUFF

Interactive Storyteller and Artist who works with MAD Magazine, Warner  
Brothers, Rockstar, Blizzard Entertainment, as well as with over 40  
advertising agencies
(Laguna)

KATE MCCALLUM

Transmedia producer, writer, artist and musician and former VP  
Creative Development with Paramount
(Los Angeles)

ROBYN KERSHAW

One of Australia's most highly respected independent film and  
television producers (Bran Nue Day, Kath and Kim, Looking for Alibrandi)
(Melbourne)

PROF. DUANE VARAN

Global Authority on the Future of Television and Chief Research  
Officer at the Disney Media and Advertising Lab in Austin
(Perth)

CHRIS WINTER

Manager, New Services, ABC Innovation (Canberra)

ROB ANTULOV

One of Australia's leading media strategists, early stage advisor and  
investor
(Sydney)

Make sure you’re on the cutting edge in the new era of Digital  
Storytelling and not left in the shadows by your competitors. We look  
forward to seeing you at this exciting event in Perth.

Screen Professionals; Digital Media, Advertising and Business  
Professionals; Artists and Arts Professionals; Games Designers and  
Developers; Mobile Services; Web and Social Media Professionals;  
Creatives; Brand Specialists; Marketers; Technology Wizards and  
Investors…

In fact, if you're involved in the development or application of  
digital media technologies – you need to be at XML PERTH.

China Creative Industries eXchange (CCIX)

CCIX is X Media Lab's new program to connect cities from around the  
world with the Cultural and Creative Industries in China.

CCIX is a series of high-level, city-to-city, inbound and outbound  
delegations that explore mutual opportunities between each other's  
creativity, learning, and innovation abilities, across the cultural  
and creative industries, R&D, policy development, business matching,  
and investment.

Each CCIX is handcrafted to ensure that both the value of personal  
relationships and the development of business opportunities are  
maximised.

The first two CCIX programs:

CCIX: Mumbai, March 23-25th
The first CCIX is taking a major delegation from Beijing to India's  
biggest entertainment industry event – www.ficci-frames.com. The  
delegation includes a number of the Creative Industries Research  
Institutes from Beijing's leading universities, the Beijing Film  
Academy, the China Animation Association, China's largest outsourcing  
company, and a number of Beijing's leading animation company.

The delegation will be led by Professor Qi Yongfeng, Creative  
Industries advisor to China's National Development and Reform  
Commission (i.e., the all-powerful 'Reform Commission').

CCIX: Perth, April 12-14th
Western Australia has a 'sister state' relationship with Zhejiang  
province, one of China's most beautiful and richest provinces, with a  
famous reputation in China for entrepreneurialism (pop: 43 million).

CCIX: Perth brings some of the province's most powerful creative  
industries policy makers and business leaders to Perth to explore  
mutual opportunities, especially in areas where creativity and hard  
science meet.

The delegation will be led by Professor Pan Jian, author of the  
Zhejiang Creative Industries development strategy for the 11th and  
12th Five Year Plans.

By the way, if you want to explore hosting a targeted CCIX delegation  
to your city, or organise an inbound visit to the Creative Industries  
hotspots and powerbrokers in China, please do contact us.

For more information visit CCIX at xmedialab.com

Register now for X Media Lab Perth "What's Your Story?" or contacts us  
for a CCIX in your city. www.xmedialab.com :: info at xmedialab.com

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X|Media|Lab International Offices:

China: Suite 364, Building No. 6, Shangdi 10th Street, Huihuang  
International Center, Haidian District,
Beijing 100085, P.R. China
Australia: Level 3, 480 Collins Street, Melbourne VIC 3000, Australia
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