<html><head><meta http-equiv="Content-Type" content="text/html; charset=utf-8"></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; line-break: after-white-space;" class=""><h4 class=""><span class="">INC Reader #15 </span></h4>
<h3 class=""><strong class="">Critical Meme Reader: Global Mutations of the Viral Image </strong></h3>
<div class=""><p class=""><span class="">Edited by Chloë Arkenbout, Jack Wilson and Daniel de Zeeuw</span></p>
</div>
<div class=""><p class=""><span class="">Beyond the so-called ‘Alt-right’ and its attendant
milieus on 4chan and Reddit, memes have passed the post-digital
threshold and entered new theoretical, practical, and geographical
territories beyond the stereotypical young, white, male, western
subject. As they metastasized from the digital periphery to the
mainstream, memes have seethed with mutant energy. From now on, any
historical event will be haunted by its memetic double. Our responses to
memes in the new decade demand an analogous virtuality.</span></p>
</div>
<div class=""><p class=""><span class="">This Critical Meme Reader features an array of
researchers, activists, and artists who address the following questions.
What is the current state of the meme producer? What are the semiotics
of memes? How are memes involved in platform capitalism and how do they
operate within the context of different mediascapes? How are memes used
for political counter-strategies? Are memes moving beyond the image? How
can memes be used to design the future? Will there ever be a last meme
in history? Together, the contributors to this reader combine their
global perspectives on meme culture to discuss memetic subjectivities
and communities, the work of art in the age of memetic production, the
post meme, meme warfare, and meme magic – varying from reflections on
real-life experiences to meta meme theory.</span></p>
</div>
<div class=""><p class=""><strong class="">Contributors: </strong><span class="">Crystal
Abidin and Bondy Valdovinos Kaye, Anirban K. Baishya, Aarushi Bapna and
Ajitesh Lokhande, Luther Blissett, Grant Bollmer, Stephanie Boulding,
Lesley Braun, Anthony Burton, Caspar Chan, Clusterduck, Åke Gafvelin,
Idil Galip, Martin Hassen, Geoff Hondroudakis, Max Horwich, Yasmeen
Khaja, Andy King, Ivan Knapp, Jacob Sujin Kuppermann, Anahita Neghabat,
Sarp Özer, Saeeda Saeed, Laurence Scherz and The Trans Bears, Sabrina
Ward-Kimola and Scott Wark.</span></p><p class=""><strong class="">Copy editor</strong>: Geoff Hondroudakis<br class="">
<strong class="">Cover Design</strong>: Marijn Bril<br class="">
<strong class="">Design and EPUB development</strong>: Chloë Arkenbout and Tomasso Campagna<br class="">
<strong class="">Printing and binding</strong>: GPS Internationale Handels Holding GMBH<br class="">
<strong class="">Cover font</strong>: Terminal Grotesque Regular by Raphaël Bastide (Velvetyne)</p><p class="">Published by the Institute of Network Cultures, Amsterdam 2021</p>
</div>
<div class=""><strong class="">ISBN print</strong>: 9789492302762</div>
<div class=""><strong class="">ISBN EPUB</strong>: 9789492302779</div>
<div class=""><p class=""><strong class="">Contact</strong><br class="">
Email: <a href="mailto:viralimageculture@networkcultures.org" class="">viralimageculture@networkcultures.org</a><br class="">
Web: <a href="https://www.networkcultures.org/viralimageculture" class="">www.networkcultures.org/viralimageculture</a></p><p class=""><em class="">Supported by the Amsterdam University of Applied Sciences, Faculty of Digital Media and Creative Industries.</em></p><p class=""><em class="">This publication is licensed under the Creative Commons
Attribution NonCommercial ShareAlike 4.0 Unported (CC BY-NC-SA 4.0). To
view a copy of this license, visit <a href="http://www.creativecommons.org/licences/by-nc-sa/4.0/" class="">www.creativecommons.org/licences/by-nc-sa/4.0/</a>.</em></p><p class=""><strong class="">Get the book here: </strong></p><p class="">Download .PDF <a href="https://networkcultures.org/wp-content/uploads/2021/09/CriticalMemeReader.pdf" class="">here</a></p><p class="">Download .ePub <a href="https://networkcultures.org/wp-content/uploads/2021/09/CriticalMemeReader.epub" class="">here</a></p><p class="">Order a print copy <a href="https://networkcultures.org/publications/order-inc-publications/" class="">here</a></p><div class=""><br class=""></div></div></body></html>