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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB">It’s about
content!<?xml:namespace prefix = o ns =
"urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB"><o:p> </o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB">Conference
11-12 Oct<o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB">Art &
Events 11-14 Oct<o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB"><o:p> </o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB">Focus
Session 3 on day 1 of the conference will examine the profitability of urban
screens and the production of non-commercial content and asks: What is the real
ratio of production costs of artistic content and payment? Which economy models
sustain a non-commercial use of the screens?<o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><STRONG><SPAN lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB"><o:p> </o:p></SPAN></STRONG></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><STRONG><SPAN lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB">Focus
Session 3: Towards a New Economy of Urban Screens,
Cornerhouse<o:p></o:p></SPAN></STRONG></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><STRONG><SPAN lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB"><o:p> </o:p></SPAN></STRONG></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN class=textgreyheader><SPAN
lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB">The
session will be moderated by <B style="mso-bidi-font-weight: normal">Glenn
Harding</B> (AUS), </SPAN></SPAN><SPAN lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB">managing
director of Circus, an urban media consultancy and production company managing
the multimedia, online and broadcast systems and developing and commissioning
original screen content for </SPAN><?xml:namespace prefix = st1 ns =
"urn:schemas-microsoft-com:office:smarttags" /><st1:City><st1:place><SPAN
lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB">Melbourne</SPAN></st1:place></st1:City><SPAN
lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB">’s
</SPAN><st1:Street><st1:address><SPAN lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB">Federation
Square</SPAN></st1:address></st1:Street><SPAN lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB"> which
houses numerous non-commercial LED screens. Melbourne will be hosting the next
Urban Screens conference in October 2008. </SPAN><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><A title=www.fedsquare.com
href="http://www.fedsquare.com" target=_blank><SPAN lang=EN-GB
style="mso-ansi-language: EN-GB">www.fedsquare.com</SPAN></A><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p> </o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN class=textgreyheader><B
style="mso-bidi-font-weight: normal"><SPAN lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB">Jason
DaPonte</SPAN></B></SPAN><SPAN class=textgreyheader><SPAN lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB">
(</SPAN></SPAN><st1:country-region><st1:place><SPAN class=textgreyheader><SPAN
lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB">UK</SPAN></SPAN></st1:place></st1:country-region><SPAN
class=textgreyheader><SPAN lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB">)
</SPAN></SPAN><SPAN lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB">is
Executive Producer for </SPAN><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><A title=bbc.co.uk
href="http://www.bbc.co.uk" target=_blank><SPAN lang=EN-GB
style="mso-ansi-language: EN-GB">bbc.co.uk</SPAN></A></SPAN><SPAN lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB"> and is
leading a change programme across the BBC’s online producers called “Ensuring
Excellence,” focussing on how editorial standards and guidelines need to be
adapted to the rapidly changing environment that is digital media.
<o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB"><o:p> </o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN class=textgreyheader><B
style="mso-bidi-font-weight: normal"><SPAN lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB">Mark
Bennett</SPAN></B></SPAN><SPAN class=textgreyheader><SPAN lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB">
(</SPAN></SPAN><st1:country-region><st1:place><SPAN class=textgreyheader><SPAN
lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB">USA</SPAN></SPAN></st1:place></st1:country-region><SPAN
class=textgreyheader><SPAN lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB">)
</SPAN></SPAN><SPAN lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB">is senior
manager for In-Store Digital Marketing and Media at Target’s
</SPAN><st1:place><st1:PlaceName><SPAN lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB">Corporate</SPAN></st1:PlaceName><SPAN
lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB">
</SPAN><st1:PlaceName><SPAN lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB">Media</SPAN></st1:PlaceName><SPAN
lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB">
</SPAN><st1:PlaceType><SPAN lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB">Center</SPAN></st1:PlaceType></st1:place><SPAN
lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB"> in
</SPAN><st1:City><SPAN lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB">Minneapolis</SPAN></st1:City><SPAN
lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB">,
Minnesota. Mark leads strategy and creative execution for Target’s production
teams. Target’s work has been at the forefront of ways to explore unique
commercial branding opportunities. <A
href="http://www.targetcmc.com/">www.target.com</A><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN class=MsoHyperlink><SPAN
lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB"><U><FONT
color=#0000ff><SPAN
style="mso-spacerun: yes"> </SPAN><o:p></o:p></FONT></U></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN class=textgreyheader><B
style="mso-bidi-font-weight: normal"><SPAN lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB">Kristin
Gray</SPAN></B></SPAN><SPAN class=textgreyheader><SPAN lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB">
(</SPAN></SPAN><st1:country-region><st1:place><SPAN class=textgreyheader><SPAN
lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB">USA</SPAN></SPAN></st1:place></st1:country-region><SPAN
class=textgreyheader><SPAN lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB">)
</SPAN></SPAN><SPAN lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB">is the
Director of Victory Media Network® at </SPAN><st1:place><st1:PlaceName><SPAN
lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB">Victory</SPAN></st1:PlaceName><SPAN
lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB">
</SPAN><st1:PlaceType><SPAN lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB">Park</SPAN></st1:PlaceType></st1:place><SPAN
lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB"> in
</SPAN><st1:place><st1:City><SPAN lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB">Dallas</SPAN></st1:City><SPAN
lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB">,
</SPAN><st1:State><SPAN lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB">Texas</SPAN></st1:State></st1:place><SPAN
lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB">. Kristin
seeks out a mix of relevant and engaging content underwritten by exclusive
corporate partners who have the opportunity to advertise and market in a unique
and captivating manner. A track system engineered specifically for the project
allows screens to move horizontally along the entire length of a major public
plaza creating complex and sophisticated spatial interactions and providing an
immersive public art environment. <SPAN class=MsoHyperlink><A
title=www.victorymedianetwork.com href="http://www.victorymedianetwork.com"
target=_blank>www.victorymedianetwork.com</A></SPAN></SPAN><SPAN
class=MsoHyperlink><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB"><o:p> </o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN class=textgreyheader><B
style="mso-bidi-font-weight: normal"><SPAN lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB">Mike
Gibbons</SPAN></B></SPAN><SPAN class=textgreyheader><SPAN lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB"> (UK)
</SPAN></SPAN><SPAN lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB">has spent
the last five years building the Big Screens in the UK for the BBC as part of
the partnerships with towns & cities. He recently became Head of Live Sites
and UK Coordination for London 2012 and will lead the development of the Live
Sites network to make the London Olympics part of everyone's life. He asks what
are the social messages about the use of public spaces for major events and what
can we learn from public reaction? <SPAN class=MsoHyperlink><A
title=www.london2012.com href="http://www.london2012.com"
target=_blank>www.london2012.com</A></SPAN></SPAN><SPAN class=MsoHyperlink><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB"><BR
style="mso-special-character: line-break"><BR
style="mso-special-character: line-break"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><STRONG><SPAN lang=EN-GB
style="FONT-WEIGHT: normal; FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB; mso-bidi-font-weight: bold">As
part of the Urban Screens </SPAN></STRONG><STRONG><SPAN lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB">Art &
Events</SPAN></STRONG><STRONG><SPAN lang=EN-GB
style="FONT-WEIGHT: normal; FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB; mso-bidi-font-weight: bold">
Programme, </SPAN></STRONG><STRONG><SPAN lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB">Jenny
Holzer’s Televised Texts</SPAN></STRONG><STRONG><SPAN lang=EN-GB
style="FONT-WEIGHT: normal; FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB; mso-bidi-font-weight: bold">
will randomly intersperse the programmes on all three screens in
</SPAN></STRONG><st1:City><st1:place><STRONG><SPAN lang=EN-GB
style="FONT-WEIGHT: normal; FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB; mso-bidi-font-weight: bold">Manchester</SPAN></STRONG></st1:place></st1:City><STRONG><SPAN
lang=EN-GB
style="FONT-WEIGHT: normal; FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB; mso-bidi-font-weight: bold">
city centre. </SPAN></STRONG><SPAN lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB">Holzer
adopts the form and language of commercial messages to disrupt communication,
presenting kamikaze texts that are designed to stimulate thought and inspire a
critical attitude in an often passive audience. <EM><SPAN
style="FONT-FAMILY: Arial">Televised Texts</SPAN></EM> are designed to appear
anonymously and spontaneously.<o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB"><o:p> </o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB">Register
your interest at <SPAN
style="mso-bidi-font-weight: bold">www.manchesterurbanscreens.org.uk</SPAN><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB"><o:p> </o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB">Urban
Screens Manchester has been curated by Dr Susanne Jaschko.<o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB">Urban
Screens Manchester has been supported by Cornerhouse and
BBC.<o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB">It has
been funded by Arts Council England, Manchester City Council, Marketing
Manchester. <o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB">With
support from MDDA and Manchester Knowledge Capital. <o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-GB
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-ansi-language: EN-GB; mso-bidi-font-weight: bold"><o:p> </o:p></SPAN></P></FONT></DIV></BODY></HTML>