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dear rené, dear list, <br>
<br>
it's great to hear that the "society of the query" will be
revived!!! & i'm happy to share my project via this mailing
list/ the blog :)<br>
i'm looking forward to hearing more about other projects/ work in
the field of search! - especially from a european perspective!<br>
<br>
all the best from vienna, astrid<br>
<br>
<br>
<b>project title & summary : </b>
<meta name="Titel" content="">
<span
style="font-size:10.0pt;mso-bidi-font-size:12.0pt;font-family:"Times
New Roman Bold"" lang="EN-US"><br>
<br>
<big>Glocal
Search. Search technology at the intersection of global
capitalism and local
socio-political cultures</big><br>
</span><span style="font-family:Arial" lang="EN-US"> <o:p></o:p></span>
<meta name="Titel" content="">
<p class="MsoNormal" style="text-align:justify;tab-stops:35.4pt
70.8pt 106.2pt 141.6pt 177.0pt 212.4pt 247.8pt 283.2pt 318.6pt
354.0pt 389.4pt 424.8pt 460.2pt"><span
style="font-size:10.0pt;mso-bidi-font-size:12.0pt;font-family:"Times
New Roman Italic"" lang="EN-US">Just
recently, Google was heavily debated in public discourses due to
its modified
Privacy Policy and Terms of Service. If that was a result of
increased
transparency or PR should be left open at this point. What
consequences these
changes, effective from March 2012 onwards, trigger on a global
and on a local
level is a central part of the project “Glocal Search”. <o:p></o:p></span></p>
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<meta name="Titel" content="">
<span style="font-size:10.0pt;mso-bidi-font-size:12.0pt"
lang="EN-US">As the title of the project indicates, the central
goal of the study is a
critical analysis of universal search engines at the intersection
of the </span><span
style="font-size:10.0pt;mso-bidi-font-size:12.0pt;font-family:"Times
New Roman Italic"" lang="EN-US">global</span><span
style="font-size:10.0pt;mso-bidi-font-size:12.0pt" lang="EN-US">
information
economy and </span><span
style="font-size:10.0pt;mso-bidi-font-size:
12.0pt;font-family:"Times New Roman Italic""
lang="EN-US">local</span><span
style="font-size:10.0pt;mso-bidi-font-size:12.0pt" lang="EN-US">
socio-political structures.
Google’s changes of its Privacy Policy and Terms of Service,
communicated to
users via email, perfectly exemplify these tensions. Since March
1, 2012, Google
officially aggregates and combines all user data, generated
through different
Google services including Google Search, Google Maps, Google Mail,
YouTube, the
social network Google+, etc. The interlinking of data from such
heterogeneous
services enables Google to generate comprehensive user profiles,
which trigger
a range of “glocal” implications, such as enhanced personalization
and
localization of search results, optimization of user-targeted
advertising, as
well as violations of data protection and questions of regulation.
Concretely,
these tensions are analyzed on a political (data collection, law,
regulation
etc.), on an economic (monopoly formation, IT industry,
advertising networks
etc.), and on a cultural level (privacy, identity, informational
self-determination etc.). Google is at the center of the project
due to its wide
distribution and use, not least in Austria, but other search
engines are also
dealt with.<br>
<o:p></o:p></span><span
style="font-size:10.0pt;mso-bidi-font-size:12.0pt" lang="EN-US"><br>
Conducting media-
and policy-analyses, as well as qualitative expert interviews the
project
examines how Google & co. are negotiated in the Austrian
context, and what
role media, politics, law, economy, net activists, data
protectionists, civil
society, and users can/ should play. Moreover, EU directives and
German
initiatives like the Enquete Commission “Internet and Digital
Society” of the
German Bundestag, are examined since they heavily influence
Austrian
developments. Theoretically, the project combines concepts from
Science and
Technology Studies, Critical Theory, and Technology Assessment.
Project results will be
presented to the international academic community in form of
publications and
presentations, but will also serve as a basis for specific options
for action
directed at various stakeholders. <o:p></o:p></span>
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<br>
<span style="font-size:10.0pt;mso-bidi-font-size:12.0pt"
lang="EN-US">The research project is funded by</span><span
style="font-size:10.0pt;mso-bidi-font-size:
12.0pt;font-family:"Times New Roman Italic""
lang="EN-US"> </span><span
style="font-size:10.0pt;mso-bidi-font-size:12.0pt" lang="EN-US">the</span><span
class="Hervorhebung"><span
style="font-size:10.0pt;mso-bidi-font-size:
12.0pt" lang="EN-US"> Jubiläumsfonds of the Oesterreichische
Nationalbank (OeNB, </span></span><span
style="font-size:10.0pt;mso-bidi-font-size:12.0pt" lang="EN-US">project
number
14702). </span><br>
<br>
<b>disciplines:</b> science & technology studies, technology
assessment, critical new media studies, critical theory, political
economy of search engines <br>
<br>
<b>involved researchers:</b> dr. astrid mager<br>
<br>
<b>time frame:</b> <span
style="font-size:11.0pt;mso-bidi-font-size:12.0pt;font-family:Arial;mso-ansi-language:DE">01.03.2012
- 30.06.2015<o:p></o:p></span>
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<br>
<br>
<b>websites: </b><br>
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<a class="moz-txt-link-freetext" href="http://www.astridmager.net">http://www.astridmager.net</a>
<br>
<a class="moz-txt-link-freetext" href="http://www.oeaw.ac.at/ita/ebene3/e2-4a.htm#AM">http://www.oeaw.ac.at/ita/ebene3/e2-4a.htm#AM</a><br>
<br>
<div class="moz-cite-prefix">Am 12.09.12 17:02, schrieb René König:<br>
</div>
<blockquote cite="mid:5050A419.3080602@renekoenig.eu" type="cite">
<meta http-equiv="Content-Type" content="text/html;
charset=ISO-8859-1">
Dear list,<br>
<br>
Geert Lovink and I are currently reviving the initiative "Society
of the Query" at the Institute of Network Cultures (read more
here: <a moz-do-not-send="true" class="moz-txt-link-freetext"
href="http://networkcultures.org/wpmu/re-search/2012/09/10/society-of-the-query-returns/">http://networkcultures.org/wpmu/re-search/2012/09/10/society-of-the-query-returns/</a>).
<br>
In the first phase, we simply want to find out what´s "hot" in the
field of search engine research. Therefore we´d love to learn more
about your work in this field. I was thinking about a blog post
which lists relevant projects, e.g. in the format:<br>
<br>
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Even if you don´t have an entire project on search engines, we´d
be interested in your relation to the topic and what you
personally regard as an important topic to discuss. Feel free to
write to the entire list (I think it would be good for all of us
to get to know each others work) or just to me.<br>
Hope to hear from you soon!<br>
<br>
Best,<br>
<br>
René<br>
<br>
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<br>
<pre wrap="">_______________________________________________
re-search mailing list
<a class="moz-txt-link-abbreviated" href="mailto:re-search@listcultures.org">re-search@listcultures.org</a>
<a class="moz-txt-link-freetext" href="http://listcultures.org/mailman/listinfo/re-search_listcultures.org">http://listcultures.org/mailman/listinfo/re-search_listcultures.org</a>
</pre>
</blockquote>
<br>
<pre class="moz-signature" cols="72">--
Dr. Astrid Mager
Institute of Technology Assessment (ITA)
Austrian Academy of Sciences
A-1030 Vienna, Strohgasse 45/5
<a class="moz-txt-link-abbreviated" href="mailto:astrid.mager@oeaw.ac.at">astrid.mager@oeaw.ac.at</a>
<a class="moz-txt-link-freetext" href="http://www.oeaw.ac.at/ita/ebene3/d2-4a.htm#AM">http://www.oeaw.ac.at/ita/ebene3/d2-4a.htm#AM</a>
<a class="moz-txt-link-freetext" href="http://www.astridmager.net">http://www.astridmager.net</a>
</pre>
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