<html><head></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div><div>Hi,</div><div><br></div><div>interesting text. I recently came across academic SEO in a newsletter by a company that offers scientific proofreading and editing services called "San Francisco Edit". They send out newsletters with advice on writing academic papers and one time the title was "Optimizing Your Paper for a Search Engine" (PDF here: <a href="http://www.sfedit.net/optimizing.pdf">http://www.sfedit.net/optimizing.pdf</a>).</div><div><br></div><div>While it's obviously a good idea to add proper metadata to a document, I think tips like "Check the competition for the words you have chosen" and "Develop a clear, descriptive title" lead in the (wrong) direction where journalism is already headed: You have the ranking in mind already when composing a text and end up just assembling keywords for maximizing page views.</div><div><br></div><div>Best,</div><div>Theo</div></div><div><br></div><br><div><div>Am 14.11.2012 um 17:24 schrieb Ren้ K๖nig:</div><br class="Apple-interchange-newline"><blockquote type="cite"><div><a href="http://networkcultures.org/wpmu/re-search/2012/11/14/on-the-way-to-academic-search-engine-optimization/">http://networkcultures.org/wpmu/re-search/2012/11/14/on-the-way-to-academic-search-engine-optimization/</a><br><br>Cheers,<br><br>Ren้<br><br>_______________________________________________<br>re-search mailing list<br><a href="mailto:re-search@listcultures.org">re-search@listcultures.org</a><br>http://listcultures.org/mailman/listinfo/re-search_listcultures.org<br></div></blockquote></div><br><div>
<div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-size: medium; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div><font class="Apple-style-span" size="3"><span class="Apple-style-span" style="font-size: 11px; "><br><br></span></font></div><div><div><div><div><font class="Apple-style-span" size="3"><span class="Apple-style-span" style="font-size: 11px; "></span></font></div><div><font class="Apple-style-span" size="3"><span class="Apple-style-span" style="font-size: 11px; ">Dr. Theo R๖hle</span></font></div><div><font class="Apple-style-span" size="3"><span class="Apple-style-span" style="font-size: 11px; ">Universitไt Paderborn<br></span></font><div><font class="Apple-style-span" size="3"><span class="Apple-style-span" style="font-size: 11px; ">Graduiertenkolleg Automatismen</span></font></div><div><font class="Apple-style-span" size="3"><span class="Apple-style-span" style="font-size: 11px; ">Warburger Str. 100</span></font></div><div><font class="Apple-style-span" size="3"><span class="Apple-style-span" style="font-size: 11px; ">33098 Paderborn</span></font></div><div><div><font class="Apple-style-span" size="3"><span class="Apple-style-span" style="font-size: 11px; ">Telefon:</span></font><span class="Apple-tab-span" style="white-space: pre; "><font class="Apple-style-span" size="3"><span class="Apple-style-span" style="font-size: 11px; "> </span></font></span><font class="Apple-style-span" size="3"><span class="Apple-style-span" style="font-size: 11px; ">05251 / 60 - 3230</span></font></div></div></div></div></div></div><div><font class="Apple-style-span" size="3"><span class="Apple-style-span" style="font-size: 11px; "><a href="http://www.upb.de/gk-automatismen">www.upb.de/gk-automatismen</a></span></font></div></div></span></div>
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