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Hi Theo (and list), <br>
<br>
Thanks for your feedback and the interesting empirical example! <br>
Actually, having the ranking in mind already when you compose the
text is also one of the ideas of Beel et. al. I agree, that this
method is questionable whereas the usage of correct metadata is
absolutely desirable. <br>
Best,<br>
<br>
René <br>
<br>
P.S.: Thank you also for CfP for Passau. I will most likely apply.<br>
<br>
<br>
<div class="moz-cite-prefix">On 15.11.2012 11:29, Theo Röhle wrote:<br>
</div>
<blockquote
cite="mid:804A20FC-C27E-43B2-8CC2-4899604FF5C1@uni-paderborn.de"
type="cite">
<div>
<div>Hi,</div>
<div><br>
</div>
<div>interesting text. I recently came across academic SEO in a
newsletter by a company that offers scientific proofreading
and editing services called "San Francisco Edit". They send
out newsletters with advice on writing academic papers and one
time the title was "Optimizing Your Paper for a Search Engine"
(PDF here: <a moz-do-not-send="true"
href="http://www.sfedit.net/optimizing.pdf">http://www.sfedit.net/optimizing.pdf</a>).</div>
<div><br>
</div>
<div>While it's obviously a good idea to add proper metadata to
a document, I think tips like "Check the competition for the
words you have chosen" and "Develop a clear, descriptive
title" lead in the (wrong) direction where journalism is
already headed: You have the ranking in mind already when
composing a text and end up just assembling keywords for
maximizing page views.</div>
<div><br>
</div>
<div>Best,</div>
<div>Theo</div>
</div>
<div><br>
</div>
<br>
<div>
<div>Am 14.11.2012 um 17:24 schrieb René König:</div>
<br class="Apple-interchange-newline">
<blockquote type="cite">
<div><a moz-do-not-send="true"
href="http://networkcultures.org/wpmu/re-search/2012/11/14/on-the-way-to-academic-search-engine-optimization/">http://networkcultures.org/wpmu/re-search/2012/11/14/on-the-way-to-academic-search-engine-optimization/</a><br>
<br>
Cheers,<br>
<br>
René<br>
<br>
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