<html><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><br><div><br><div>Begin forwarded message:</div><br class="Apple-interchange-newline"><blockquote type="cite"><div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font face="Helvetica" size="3" color="#000000" style="font: 12.0px Helvetica; color: #000000"><b>From: </b></font><font face="Helvetica" size="3" style="font: 12.0px Helvetica">Florian Cramer <<a href="mailto:fc-nettime-nl@pleintekst.nl">fc-nettime-nl@pleintekst.nl</a>></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font face="Helvetica" size="3" color="#000000" style="font: 12.0px Helvetica; color: #000000"><b>Date: </b></font><font face="Helvetica" size="3" style="font: 12.0px Helvetica">March 18, 2010 6:43:36 PM CEST</font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font face="Helvetica" size="3" color="#000000" style="font: 12.0px Helvetica; color: #000000"><b>To: </b></font><font face="Helvetica" size="3" style="font: 12.0px Helvetica"><a href="mailto:nettime-nl@nettime.org">nettime-nl@nettime.org</a></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font face="Helvetica" size="3" color="#000000" style="font: 12.0px Helvetica; color: #000000"><b>Subject: </b></font><font face="Helvetica" size="3" style="font: 12.0px Helvetica"><b>[Nettime-nl] viralcommunication.nl</b></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; min-height: 14px; "><br></div> </div><div>Conference announcement: viralcommunication.nl<br><br>Advertising and marketing are the true operating systems and economic<br>forces behind the seemingly free "Web 2.0". Nevertheless, the 'social<br>media' shifts from one-to-many, top-down mass communication models to<br>interpersonal exchange may impact their industries in the same way in<br>which the music industry had been hit by the mp3 revolution. Social media<br>advertising and viral marketing tap into virtually every issue of<br>contemporary media professions and communication culture. Yet it remains<br>to be seen - and discussed during this conference - whether growing<br>concerns over privacy and control are already reversing the trend.<br><br>The first day of the conference will focus on social media and marketing,<br>the second on viral media cultures from William S. Burroughs to 4chan.<br><br>---<br><br>Monday, April 12th: Social media as marketing media - is the trend turning, and<br>in which direction?<br><br>Public day conference, Piet Zwart Institute, Mauritsstraat 36, 3012 CJ<br>Rotterdam (participation is free and open for everyone.)<br><br>11:00<br> Florian Cramer (Piet Zwart Institute) and Marc Schwieger<br> (Undschwieger, previously creative director and partner Scholz &<br> Friends, Hamburg): Welcome and introduction: Advertising, the<br> operating system behind "Web 2.0''; how the advertising industry<br> still risks suffering the fate of the music industry<br><br>11:30<br> Darija Medic, artist and student Piet Zwart Institute, The `us' in<br> virus: H1N1 as a social network<br><br>11:35<br> Thomas Knuewer (journalist, blogger and consultant on social media<br> and marketing, Germany): Why the web brings back the mom and pop<br> store<br><br>12:10<br> Nicole Sanberg (Creative Director IN10, Rotterdam) [to be<br> confirmed]: Social media as marketing media: perspectives and<br> limitations [title subject to change]<br><br>12:40<br> Eddy Salfischberger, 105, perspectives of social media marketing<br><br>13:30<br> Winanda Hendriks, startup presentation prfum.com<br><br>13:35<br> Discussion roundtable Thomas Knuewer, Marc Schwieger, Nicole<br> Sanberg, Eddy Salfischberger Winanda Hendriks & public<br><br>14:00 lunch break<br><br>15:00<br> Marc Schwieger: Presentation Loritan, a social marketing platform,<br> and preliminary results of the research project with WdKA<br> advertising students<br><br>15:30<br> Gordan Savicic (artist and programmer, MODDR_labs / WORM,<br> Rotterdam, tutor Piet Zwart Institute: The Web 2.0 Suicide Machine<br> as a meme threatening Facebook<br><br>16:00<br> N.N., social media marketing for political parties<br><br>16:30-17:00<br> Roundtable and wrap-up discussion with speakers and audience<br><br><br><br>Professional evening session, Teldesign, Blaak 512, 3011 TA Rotterdam<br>(Registration required, E-mail to: Leslie Robbins<br>[L.J.Drost-Robbins-at-hro.nl]. Participation fee: EUR 50/one evening,<br>EUR 80/both evenings, discount for members of non-profit organizations:<br>EUR 30/one evening, EUR 50/both evenings.)<br><br>19:30<br> Short summary presentations by Marc Schwieger, Nicole Sanberg,<br> Eddy Salfischberger, Thomas Knuewer (video), Winanda Hendriks,<br> Gordan Savicic, Darija Medic, Florian Cramer<br><br>20:40<br> Discussion roundtable among all participants: Will social media<br> change marketing like mp3 changed the music industry? Or are we<br> already witnessing the end of a hype?<br><br><br>----------------------------------------------------------------------<br><br>Tuesday, April 13th: Viral media today<br><br>Public day conference, Piet Zwart Institute, Mauritsstraat 36, 3012 CJ<br>Rotterdam<br>(Participation is free and open for everyone.)<br><br>11:00<br> Florian Cramer (Piet Zwart Institute): Viral media, from William<br> S. Burroughs to Richard Dawkins to cultural undergrounds to<br> contemporary marketing.<br><br>11:30<br> Douglas Rushkoff (media theorist and writer, author of "Media<br> Virus" [1995], USA, via Skype), Media Virus revisited<br><br>12:15<br> Bill Wasik (senior editor Harper's, USA, inventor of Flashmobs,<br> author of the book "And then there's this" [Penguin 2009]): How<br> stories live and die in viral culture<br><br>13:00<br> Public discussion<br><br>13:30 lunch break<br><br>14:30<br> Timo Klok: 4chan, imageboard and Internet cultural memes<br><br>15:00<br> ROFLCON presentation (via Skype)<br><br>15:30<br> Simon Pummel, Piet Zwart Institute, viral video<br><br>16:00<br> Thomas Zorbach, vm-people, Berlin, viral marketing beyond viral<br> videos<br><br>16:30-17:00<br> Conference wrap-up panel and discussions, with Marc Schwieger,<br> Florian Cramer and all day speakers<br><br><br>Professional evening session, Teldesign, Blaak 512, 3011 TA Rotterdam<br><br>(Registration required, E-mail to: Leslie Robbins<br>[L.J.Drost-Robbins-at-hro.nl]. Participation fee: EUR 50/one evening,<br>EUR 80/both evenings, discount for members of non-profit organizations:<br>EUR 30/one evening, EUR 50/both evenings.)<br><br>19:30<br> Summary presentations Bill Wasik, Douglas Rushkoff (video), Timo<br> Klok, ROFLCON, Florian Cramer, Marc Schwieger, Simon Pummell,<br> Thomas Zorbach<br><br>20:40<br> Discussion roundtable among all participants: What is the<br> significance of `viral communication' beyond subculture and viral<br> marketing videos? Is there a relation to social media?<br><br>-- <br>Florian Cramer, Lector<br>Master Networked Media<br>Research programme Communication in a Digital Age<br>Piet Zwart Institute<br>Willem de Kooning Academy Hogeschool Rotterdam<br><a href="http://pzwart.wdka.nl/networked-media">http://pzwart.wdka.nl/networked-media</a><br>http://pzwart.wdka.nl/communication-in-a-digital-age<br>______________________________________________________<br>* Verspreid via nettime-nl. 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