<videovortex> [Fwd: ZKM presents You_ser: The Century of The Consumer]

[Annet Dekker]

-------- Original Message --------
Subject: 	ZKM presents You_ser: The Century of The Consumer
Date: 	Tue, 16 Oct 2007 06:26:26 -0400
From: 	e-Flux <info at mailer.e-flux.com>
Reply-To: 	e-Flux <info at mailer.e-flux.com>
To: 	annet at montevideo.nl




	
	

October 16, 2007

	<http://www.e-flux.com>


	


  *ZKM | Center for
  Art and Media*

<http://www.zkm.de>
/
Ronald Genswaider, »evolvr«, 2007, interactive installation, 
screenshot: Ronald Genswaider,
Copyright: Ronald Genswaider /

	*You_ser: The Century of The Consumer*
October 21, 2007 through December 31, 2008

*ZKM | Center for Art and Media*
Lorenzstrasse 19
76135 Karlsruhe, Germany
phone: +49(0)721-8100-1200
info at zkm.de <mailto:info at zkm.de>
http://www.zkm.de


On the occasion of its anniversary celebration â??10 Years of ZKM in 
Hallenbau A,� ZKM | Center for Art and Media turns its attention to 
the effects of net-based, global creation on art and society with the 
exhibition â??You_ser: The Consumer Century.â?

Over the past years, the ZKM | Media Museum has already presented in the 
context of its collection of interactive art, the largest in the world, 
the most important pathfinders and currents in participatory art of the 
twentieth century: Op-Art, kinetic and cybernetic art, Arte Programmata, 
Conceptual art, Fluxus, and Happenings, interactive computer-aided 
installations, and virtual environments. Instructions for use and 
changeable objects activate beholders. In this way, you, the visitor, 
take part in the construction of the artwork. In the Internet, portals 
such as www.flickr.com <http://www.flickr.com>, www.youtube.com 
<http://www.youtube.com>, www.myspace.com; <http://www.myspace.com;> and 
virtual worlds, such as www.secondlife.com <http://www.secondlife.com> 
or blogs now offer a newly structured space for the creative statements 
of millions of people. The artist no longer has a monopoly on creativity.
Users deliver or generate the content or put it together. They become 
producers and program designers and thereby, competitors to television, 
radio, and newspapers, the historical media monopoly. Audience 
participation reshapes itself as consumersâ?? emancipation.

These transformations concern not only the global expanses of the 
Internet, but also the museum. It reacts to the changed cultural and 
social behavior and supports those tendencies, which, in an 
Enlightenment spirit, are applied for democracy and the idea of access 
to education for all.

The new installations presented in the exhibition transfer the potential 
for co-designing by the user that has been developed on the Internet 
into the context of art and allow the visitors to emancipate themselves.

They can act as artists, curators, and producers. The exhibition 
visitors, as users, as emancipated consumers, are at the center of 
focus. YOU are the content of the exhibition! The museum is bound to a 
fixed location and set times. Through the Internet, it can develop into 
a communicative platform independent of place and time. The historical 
model of culture, in which Darwinist selection takes place and only a 
few select find acceptance in its storage and distribution apparatus, 
embodied by the principle of Noahâ??s Ark, has been displaced.
The new Noahâ??s Ark of the Internet has an endless storage space, 
which, in principle, is open to all inhabitants of the industrial and 
newly industrializing countries.

Is this the new cultural space for the emancipated consumer, the visitor 
as user who will decide the fate of the twenty-first century, just as 
slaves, workers, and citizens as historical subjects have done in the past?


Opening hours:
Wed-Fri 10 a.m.-6 p.m.
Sat, Sun 11 a.m.-6 p.m.
Mon, Tue closed

Guided tours:
Sat 4 p.m., Sun 3 p.m.

*Press contact*
Irina Koutoudis
phone: +49(0)721-8100-1220
fax: +49(0)721-8100-1139
e-mail: presse at zkm.de <mailto:presse at zkm.de>






	
	


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