<videovortex> Online video - business models

Seth Keen seth.keen at rmit.edu.au
Wed Apr 14 03:59:39 CEST 2010

Clay Shirky uses online video as an example in a discussion on  
changing business models.

The Collapse of Complex Business Models - http://www.shirky.com/weblog/2010/04/the-collapse-of-complex-business-models/

"Some video still has to be complex to be valuable, but the logic of  
the old media ecoystem, where video had to be complex simply to be  
video, is broken. Expensive bits of video made in complex ways now  
compete with cheap bits made in simple ways. “Charlie Bit My Finger”  
was made by amateurs, in one take, with a lousy camera. No  
professionals were involved in selecting or editing or distributing  
it. Not one dime changed hands anywhere between creator, host, and  
viewers. A world where that is the kind of thing that just happens  
from time to time is a world where complexity is neither an absolute  
requirement nor an automatic advantage."

Seth Keen
Lecturer, Media
School of Media and Communication
RMIT University
office: 9.4.43 (city campus)
tel: (61 3) 9925 3017

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