<videovortex> Online video - business models
seth.keen at rmit.edu.au
Wed Apr 14 03:59:39 CEST 2010
Clay Shirky uses online video as an example in a discussion on
changing business models.
The Collapse of Complex Business Models - http://www.shirky.com/weblog/2010/04/the-collapse-of-complex-business-models/
"Some video still has to be complex to be valuable, but the logic of
the old media ecoystem, where video had to be complex simply to be
video, is broken. Expensive bits of video made in complex ways now
compete with cheap bits made in simple ways. “Charlie Bit My Finger”
was made by amateurs, in one take, with a lousy camera. No
professionals were involved in selecting or editing or distributing
it. Not one dime changed hands anywhere between creator, host, and
viewers. A world where that is the kind of thing that just happens
from time to time is a world where complexity is neither an absolute
requirement nor an automatic advantage."
School of Media and Communication
office: 9.4.43 (city campus)
tel: (61 3) 9925 3017
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