<videovortex> from techcrunch

Geert Lovink geert at xs4all.nl
Thu Jan 21 11:39:09 CET 2010


There are so many music search engines out there based on YouTube  
music videos (Songza comes to mind) that it was only a matter of time  
until YouTube created its own music playlist maker. The YouTube Music  
Discovery Project just launched quietly out of TestTube (YouTube’s  
labs). The page is a search box on top of which says,  
“Find>Mix>Watch,” and once you enter a name, you hit the “Disco”  
button to find music.

You can enter any music group or artist, and a playlist pops up, along  
with a thumbnail video and a description of the band. You can find  
related artists, create a mixtape, and save playlists. As you are  
listening to music and watching videos, it is easy to add and delete  

YouTube is taking advantage of a lot of the officially-sanctioned Vevo  
music videos in the Music Discovery Project. Playlists are saved to  
your regular YouTube playlists page, from where you can share them via  
email. For instance, here is a playlist I crated called “Too Cool For  
School.” Oddly, there doesn’t seem to be any to purchase the music  
other than the occasional iTunes ad within the videos themselves. But  
this is an experimental product.

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