<videovortex> From Reuters: Internet traffic quadrupling by 2014

Cecilia Guida cecilia at networkcultures.org
Thu Jun 3 08:37:03 CEST 2010


* Cisco sees Internet traffic quadrupling by 2014

 * Video to be primary driver of growth

 NEW YORK, June 2 (Reuters) - Network equipment maker Cisco
Systems Inc (CSCO.O) said it expects global Internet traffic to
more than quadruple by 2014 as more people use the Internet to
watch videos and chat with friends online.

 Cisco forecast Internet traffic to rise to 767 exabytes a
year by 2014, with most of the growth coming from online video.
That forecast is also 100 exabytes higher than the level it
projected last year for 2013.

 One exabyte equals 1 billion gigabytes. To illustrate the
sheer size of online traffic it expects, Cisco said watching
all the video crossing over the global network in 2014 would
take around 72 million years.

 The company said video, including video-on-demand on cable
and Internet services, will account for around 91 percent of
global consumer online traffic by 2014.

 Cisco makes routers and switches that direct Internet
traffic, and is a key beneficiary of the trend as phone and
cable service providers upgrade their networks to handle
increased Web use.

 Suraj Shetty, vice president of Cisco's service provider
marketing, said Web traffic was growing more rapidly than he
had expected a few years ago. He cited new gadgets and the
popularity of video sites like Google Inc's (GOOG.O) YouTube
and movie downloading services such as Netflix Inc (NFLX.O).

 "Let's look at the last two years. The economy has gone
down pretty much across the globe. But IP traffic has actually
accelerated because there are a lot more people using video,"
he said. "You see devices like Blu-ray players with Netflix and
YouTube built in... and the iPad comes along."

 Cisco said increasing network bandwidth capacity should
allow more consumers to more quickly, download videos in
high-definition and 3D formats, and to watch them without

 The company has also expanded into areas like consumer
video products and corporate videoconferencing equipment, which
are accelerating growth in Internet traffic.

 It said Web-based videoconferencing would likely grow
180-fold from 2009 through 2014. Global mobile data traffic
will increase 39 times from 2009 to 2014, it predicted.
(Reporting by Ritsuko Ando; Editing by Sofina Mirza-Reid)

Cecilia Guida
Video Vortex
Institute of Network Cultures

t: +31 (0)20 595 1866
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cecilia at networkcultures.org

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