<videovortex> Momus: Hypnoprism

Geert Lovink geert at xs4all.nl
Tue Jun 22 14:32:33 CEST 2010


Momus spent May taking a break from the book he's writing about Japan  
to write and record his 2010 album, Hypnoprism, due to be released in  
the US and Europe (via labels American Patchwork and Analogue Baroque)  
on September 27th 2010. The album will feature on its cover Diamond  
Eye, a painting by New York-based Japanese artist Misaki Kawai.

The "hypnoprism" of the title is YouTube, a sort of hypnotic musical  
prism, the source of much of the inspiration for this album, and even  
some of the sounds. Hypnotised by watching his favourite music videos  
on YouTube, Momus made songs aspiring to the same qualities -- that  
mysterious catnip which makes you want to play a pop song over and  
over, and commit it to memory -- then immediately made videos for them  
and posted them. As a result, the whole album is available right now  
as a YouTube playlist.

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