<videovortex> Artcasting – The Art Museum as Producer of the Moving Image (Amsterdam, June 11)

[Geert Lovink]

Seminar 11 June 2010, 12.30 pm till 4.30 pm

Artcasting – The Art Museum as Producer of the Moving Image

Organized by Mediafonds and Doku.Arts in collaboration with Stedelijk  
Museum Amsterdam

 From art documentaries to smartphone applications, from TV shows to  
feature films: in the 21st century art museums have become  
increasingly involved in the creation of media productions. Moreover,  
in this 2.0 era museums have created their own digital channels  -  
just like the rest of the world - through which these productions can  
be broadcasted. Think of Tate Media and Boijmans van Beuningen’s  
Arttube. This development raises several interesting questions, such as:

- What are the implications for the conventional players in the media  
field, i.e. producers, broadcasters, directors?
- What can we say about the quality of these museological media  
productions?
- Is there room for institutional criticism or is this an advanced  
form of museum marketing?

The seminar will be devoted to answering these questions and  
investigating the future of this current development.

Multi-channel television and the internet are killing public service  
broadcasting as we have known it. Instead, let’s use the subsidy to  
turn Britain’s remarkable creative and artistic talents into public  
service “narrowcasters”. Peter Bazalgette - media consultant, digital  
investor and former creative director of Endemol Worldwide

Location: TrouwAmsterdam, Witbautstraat 127, 1091 GL Amsterdam, www.trouwamsterdam.nl

Free entry, please register before June 4 via doku.arts at mediafonds.nl

The seminar is conducted in English, moderated by Hans Maarten van den  
Brink, director of the Mediafonds, and presented in the framework of  
Doku.Arts, international festival for films on art, 9 – 13 June, 2010.  
More information about the festival programme: www.doku-arts.com and www.eyefilm.nl