<videovortex> BBC: Google launches TV service that unites live television with the web

Geert Lovink geert at xs4all.nl
Fri May 21 09:26:40 CEST 2010

Search giant Google has launched a TV service that unites live  
television with the web.
The "smart TV" service allows people to search both live channels as  
well as content from websites such as YouTube. Special TV sets - or  
normal TVs connected to a Google box - will also allow people to  
access the web and download applications. The first TV sets will be  
produced by Sony and should be available in the Autumn.

"Video should be consumed on the biggest, brightest, best screen in  
your house - the television," said Rishi Chandra of the firm. "That's  
not the PC, or mobile." He said that there were currently 4bn TV users  
worldwide and that around $70bn (£50bn) was spent annually on adverts  
in the US alone. "There is no better medium to reach a wider and  
broader audience than TV," he said.

Google generates the lion's share of its revenue from selling web ads  
and many analysts speculate that its move into television is an  
extension of the business.

Dan Cryan, an analyst at Research Firm Screen Digest, said that  
television was a "very natural space" for Google.

"Its stated ambition is to organise the World's information, so why  
not move into it," he told BBC News.

He said that there had been several attempts to connect televisions to  
the internet in the past but none had been "terribly successful".

"Things have changed recently with an increasing number of higher  
quality web TV services available on TV sets."

Google showed off the service at a launch event in San Francisco that  
was plagued by technical glitches.

So many people in the 5,000-strong audience were using the conference  
wi-fi that the demo ran into repeated problems.

Google finally had to ask people to disconnect their phones from the  
wireless network to free-up enough bandwidth.

The service is built around an onscreen search box, similar to  
Google's web offering, that allows people to search for content on  
live channels or the web.

Mr Chandra showed how searching for the television programme House  
brought up results from live channels as well as web services such as  
Hulu and Amazon.

"The TV becomes a natural extension of the web," he said. "You spend  
less time finding your favourite content and more time watching  it."

The service streams shows from the web using Google's Chrome browser.

Mr Cryan said the approach opened up an "interesting question" about  
whether people would use the service to watch pirated content.

"Google is great at organising information, both legal and illegal,"  
he said.

The browser also allows people to search non-video content from the web.

"We can make your TV into a games console, a photo viewer or a music  
player," Mr Chandra said.

The first television sets will be built by Sony, who will also build  
the service into a Blu-Ray DVD player. Set top boxes and peripherals  
will be built by Logitech, although the service can also be controlled  
from a mobile phone running Google's Android operating system.

The TVs and boxes will also use Android and will rely on an Intel  

"We want to have the same impact on TV that the smartphone had on the  
mobile experience," said Mr Chandra.

The firm has also used the conference to launch various initiatives,  
including an update to its Android operating system and an open source  
video project called WebM.

The WebM project will make the VP8 video codec, which it acquired when  
it bought On2 for $133m (£92m), open source.

Codecs are used to encode and decode web video. Various formats are  
currently competing to become the default standard for web video in  
the future.

Several web browser makers, including Mozilla, which makes Firefox,  
and Opera, have agreed to support Google's new format, which will be  
offered for free.

Another codec called H.264 has the support of Apple and Microsoft.

Whilst it will be free for the next five years, it is encumbered by  
patents and its owners MPEG LA plan to charge for its use.

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