<videovortex> Video Vortex #6: Beyond YouTube

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3.30.2011

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FEATURED ARTICLE

Video Vortex #6: Beyond YouTube
By Michelle Kasprzak on Wednesday Mar 30th, 2011



The sixth Video Vortex conference was held in Amsterdam at Trouw, a  
building that used to house the printing presses where the eponymous  
newspaper was created. These days, Trouw is a restaurant and club and  
occasional conference venue. The venue’s former purpose reinforced the  
passing of the torch from old news media to the online media being  
discussed, alongside other relevant topics, at Video Vortex. Michael  
Strangelove, the first speaker of the day, referred to the “holocaust  
of capitalism” and how online video enables a subversion of the notion  
of culture as private property. As newspapers struggle to redefine  
themselves in this online era - the New York Times’ new paywall being  
a prime example - the war of ownership over content resonated not only  
throughout the conference sessions but even in the venue’s inkstained  
floors.

The initial speakers of the day, Michael Strangelove and Andrew Clay,  
made salient points about the notion of “compulsory  
visibility” (Foucault, via Strangelove) online, the “douchebag effect”  
induced by online video platforms (Strangelove), and the communities  
and revenue streams which develop around online smash hits such as  
Annoying Orange (Clay). Talk of douchebag effects and inane chattering  
fruit was unfortunately juxtaposed with the gravity of the tragic  
earthquake and tsunami in Japan, unfolding at the very same time. All  
morning, YouTube quickly populated with shocking videos of the damage,  
and it seemed immediately inappropriate to ponder how many millions  
Annoying Orange makes.

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