<videovortex> important moves in the youtube/google ads arena

Geert Lovink geert at xs4all.nl
Sun Apr 2 11:02:05 CEST 2017


"More companies are pulling advertising from YouTube over Google’s inability to ensure ads won’t appear next to hateful and offensive content. The Wall Street Journal reports that YouTube videos centered around racist, homophobic, and anti-Semitic views are still scooping up ads from brands like Coca-Cola, Amazon.com, and Microsoft. This is even after reports last week exposed the issue and led to mass advertising boycotts in the UK and now the US, prompting Google to promise companies it would solve the issue and implement better tools and moderation practices…”

Auto-demonitizing has been a few months in the making. Interesting new ‘culture war’ in the USA of the politically correct Google Silicon Valley class against mainly right-wing US youngsters out in the boonies, which were trained a while ago to become YouTube channel makers. Many of them were very successful. Until Trump. A sweet  and deeply systemic revenge on the root level of today’s existences.

More later, Geert

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