<HTML><BODY style="word-wrap: break-word; -khtml-nbsp-mode: space; -khtml-line-break: after-white-space; "><DIV><A href="http://online.wsj.com/public/article/SB117873682757897483-YOE18NkHlFKKRDnCxjJx_OTtvvE_20080513.html">http://online.wsj.com/public/article/SB117873682757897483-YOE18NkHlFKKRDnCxjJx_OTtvvE_20080513.html</A></DIV><DIV><BR class="khtml-block-placeholder"></DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">How to Be a Star in a YouTube World</DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">What it takes to stand out when anyone can be an entertainer</DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">By MICHAEL TOTTY</DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">May 14, 2007; Page R1</DIV><DIV><BR class="khtml-block-placeholder"></DIV>There are millions of people trying to get noticed on the Web, with everything from blogs to podcasts to videos. So with the huge glut of material out there, how do amateurs get attention -- let alone become bona fide online stars?<DIV><BR><DIV> <SPAN class="Apple-style-span" style="border-collapse: separate; border-spacing: 0px 0px; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-align: auto; -khtml-text-decorations-in-effect: none; text-indent: 0px; -apple-text-size-adjust: auto; text-transform: none; orphans: 2; white-space: normal; widows: 2; word-spacing: 0px; "><SPAN class="Apple-style-span" style="border-collapse: separate; border-spacing: 0px 0px; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-align: auto; -khtml-text-decorations-in-effect: none; text-indent: 0px; -apple-text-size-adjust: auto; text-transform: none; orphans: 2; white-space: normal; widows: 2; word-spacing: 0px; "><SPAN class="Apple-style-span" style="border-collapse: separate; border-spacing: 0px 0px; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-align: auto; -khtml-text-decorations-in-effect: none; text-indent: 0px; -apple-text-size-adjust: auto; text-transform: none; orphans: 2; white-space: normal; widows: 2; word-spacing: 0px; "><SPAN class="Apple-style-span" style="border-collapse: separate; border-spacing: 0px 0px; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-align: auto; -khtml-text-decorations-in-effect: none; text-indent: 0px; -apple-text-size-adjust: auto; text-transform: none; orphans: 2; white-space: normal; widows: 2; word-spacing: 0px; "><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><FONT class="Apple-style-span" face="Arial" size="3"><SPAN class="Apple-style-span" style="font-size: 11px;; font-family: Arial; "><SPAN class="Apple-style-span" style="font-family: Arial; font-size: 11px; "><SPAN class="Apple-style-span" style="font-family: Arial; font-size: 11px; "><SPAN class="Apple-style-span" style="font-family: Arial; font-size: 11px; ">>></SPAN></SPAN></SPAN></SPAN></FONT></DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><FONT class="Apple-style-span" face="Arial" size="3"><SPAN class="Apple-style-span" style="font-size: 11px;; font-family: Arial; "><SPAN class="Apple-style-span" style="font-family: Arial; font-size: 11px; "><SPAN class="Apple-style-span" style="font-family: Arial; font-size: 11px; "><A href="mailto:seth.keen@rmit.edu.au">seth.keen@rmit.edu.au</A></SPAN></SPAN></SPAN></FONT><FONT class="Apple-style-span" color="#002FE0"><SPAN class="Apple-style-span" style="color: rgb(0, 47, 224); "><SPAN class="Apple-style-span" style="color: rgb(0, 47, 224); "><FONT class="Apple-style-span" face="Arial" size="3"><SPAN class="Apple-style-span" style="font-size: 11px;; color: rgb(0, 47, 224); font-family: Arial; "><SPAN class="Apple-style-span" style="color: rgb(0, 47, 224); font-family: Arial; font-size: 11px; "><SPAN class="Apple-style-span" style="color: rgb(0, 47, 224); font-family: Arial; font-size: 11px; "> </SPAN></SPAN></SPAN></FONT></SPAN></SPAN></FONT></DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><FONT class="Apple-style-span" face="Arial" size="3"><SPAN class="Apple-style-span" style="font-size: 11px;; font-family: Arial; "><SPAN class="Apple-style-span" style="font-family: Arial; font-size: 11px; "><SPAN class="Apple-style-span" style="font-family: Arial; font-size: 11px; "><A href="http://www.sethkeen.net/blog/">http://www.sethkeen.net/blog/</A></SPAN></SPAN></SPAN></FONT></DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><FONT class="Apple-style-span" face="Arial" size="3"><SPAN class="Apple-style-span" style="font-size: 11px;; font-family: Arial; "><SPAN class="Apple-style-span" style="font-family: Arial; font-size: 11px; "><A href="http://www.networkcultures.org/videovortex/">http://www.networkcultures.org/videovortex/</A></SPAN></SPAN></FONT></DIV></SPAN><BR class="Apple-interchange-newline"></SPAN></SPAN></SPAN> </DIV><BR></DIV></BODY></HTML>