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<DIV class="field-item odd">Jean Burgess, Joshua Green</DIV></DIV></DIV></SPAN>
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<H1>YouTube. Online Video and Participatory Culture</H1></DIV><SPAN
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<DIV class=field-label>Kurzbeschreibung: </DIV>
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<P>YouTube is one of the most well-known and widely discussed sites of
participatory media in the contemporary online environment, and it is the first
genuinely mass-popular platform for user-created video. In this timely and
comprehensive introduction to how YouTube is being used and why it matters,
Burgess and Green discuss the ways that it relates to wider transformations in
culture, society and the economy. The book critically examines the public
debates surrounding the site, demonstrating how it is central to struggles for
authority and control in the new media environment. Drawing on a range of
theoretical sources and empirical research, the authors discuss how YouTube is
being used by the media industries, by audiences and amateur producers, and by
particular communities of interest, and the ways in which these uses challenge
existing ideas about cultural 'production' and 'consumption'. Rich with both
concrete examples and featuring specially commissioned chapters by Henry Jenkins
and John Hartley, the book is essential reading for anyone interested in the
contemporary and future implications of online media. It will be particularly
valuable for students and scholars in media, communication and cultural
studies.</P></DIV></DIV></DIV>
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<DIV class=field-label>Autor/Herausgeber: </DIV>
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<DIV class="field-item odd">Jean Burgess, Joshua Green</DIV></DIV></DIV></DIV>
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<H1>YouTube. Online Video and Participatory Culture</H1></DIV>
<DIV id=verlag_jahr_isbn>Polity Press, 2009, 978-0745644790 </DIV>
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