<HTML dir=ltr><HEAD><TITLE><videovortex> A slightly less 'super' peer</TITLE>
<META content="text/html; charset=unicode" http-equiv=Content-Type>
<META name=GENERATOR content="MSHTML 9.00.8112.16443"></HEAD>
<BODY>
<DIV dir=ltr id=idOWAReplyText75095>
<DIV dir=ltr><FONT color=#000000 size=2 face=Arial>Hi Michael,</FONT></DIV>
<DIV dir=ltr><FONT size=2 face=Arial></FONT> </DIV>
<DIV dir=ltr><FONT size=2 face=Arial>As you know, I'm much less optimistic about how disruptive online video will be to the power structures of moving image news and entertainment.</FONT></DIV>
<DIV dir=ltr><FONT size=2 face=Arial></FONT> </DIV>
<DIV dir=ltr><FONT size=2 face=Arial>Here in the UK, TV audiences have incredible belief in the source of their TV - it will take a great deal to make them agnostic about the source of what they watch in the living room.</FONT></DIV>
<DIV dir=ltr><FONT size=2 face=Arial></FONT> </DIV>
<DIV dir=ltr><FONT size=2 face=Arial>Converging broadcast and online through the TV set will be shaped by oligarchical commercial forces, but I think it's right to focus on the margins because otherwise we will be drawn to looking at the incorporation of the 'new' into the 'ugly middle'.</FONT></DIV>
<DIV dir=ltr><FONT size=2 face=Arial></FONT> </DIV>
<DIV dir=ltr><FONT size=2 face=Arial>What do you see as being important at the margins and how do you envisage that being a basis of conflict?</FONT></DIV>
<DIV dir=ltr><FONT size=2 face=Arial></FONT> </DIV>
<DIV dir=ltr><FONT size=2 face=Arial>Regards,</FONT></DIV>
<DIV dir=ltr><FONT size=2 face=Arial></FONT> </DIV>
<DIV dir=ltr><FONT size=2 face=Arial>Andrew</FONT></DIV></DIV>
<DIV dir=ltr><BR>
<HR tabIndex=-1>
<FONT size=2 face=Tahoma><B>From:</B> videovortex-bounces@listcultures.org on behalf of Dr. Strangelove<BR><B>Sent:</B> Wed 30/05/2012 20:57<BR><B>To:</B> videovortex@listcultures.org<BR><B>Subject:</B> <videovortex> A slightly less 'super' peer<BR></FONT><BR></DIV>
<DIV>
<P><FONT size=2>Greetings,<BR><BR>With the integration of the Internet into the television system (or vice<BR>versa) the commercial industry no longer becomes the sole source for<BR>video content. The experience of television viewing becomes agnostic<BR>towards the content's production-system-of-origin. Thus audiences gain<BR>increased access to content that derives from the margins of<BR>capitalism's ideological system.<BR><BR>The theory here is simple -- it will be increasingly difficult to<BR>control and influence what audiences watch. Audiences will engage<BR>content that derives from the system's margins with greater frequency.<BR>The ugly middle will still remain dominant, but more leakage will occur<BR>with the ideological system.<BR><BR>If this holds true what does it portend for capitalism and its societies?<BR><BR>My thinking here is that the 21st television system will not simply be<BR>more of the same but online.<BR><BR>If the super-peer of capitalism faces more video competition from the<BR>margins, what can we expect?<BR><BR>I would summarize the answer in two words: intensification of conflict.<BR><BR>Your thoughts?<BR><BR>-- Michael<BR><BR><BR>Dr. Strangelove<BR>University of Ottawa<BR>www.strangelove.com<BR><BR><BR><BR><BR>-----<BR><BR>video vortex discussion list<BR>artist responses to youtube<BR><BR>to change your settings or unsubscribe, please go to: <A href="http://listcultures.org/mailman/listinfo/videovortex_listcultures.org">http://listcultures.org/mailman/listinfo/videovortex_listcultures.org</A><BR></FONT></P></DIV></BODY></HTML>