<a href="http://www.silviolorusso.com/scrolltv/">ScrollTV, a Bookmarklet for Social Media Broadcasting</a><div><br></div><div>«Finally you can enjoy the spectacle of social media without bothersome interactions, in the fashion of modern, broadcast media.»<br>
<div><br></div><div><div>Infinite scrolling is radically changing the fruition of the internet: while multiple web pages, connected through hyperlinks, determine non-linear paths into the architecture of websites, infinite scrolling defines the experience of browsing as a constant and endless flow from top to bottom. Referring to social media and content aggregation platforms, infinite scrolling fosters a passive, non-interactive and voyeuristic relation to contents, as scrolling the mouse wheel becomes not so much different than turning the crank of a phonograph. ScrollTV radicalizes this behavior providing an interaction-less experience of social media in the fashion of broadcast television. The project is highly inspired by “Television Delivers People”, a 1973 video by Richard Serra and Carlota Fay Schoolman (<a href="http://youtu.be/Vfnm5XHsHkc">http://youtu.be/Vfnm5XHsHkc</a>), in which the passive role of the spectator is revealed through the mode and language of broadcasting media themselves.</div>
<div><br></div><div>Video documentation: <a href="https://vimeo.com/47927113">https://vimeo.com/47927113</a></div><div><br></div>-- <br><font size="1">Silvio Lorusso<br>-</font><div><div><span style="font-size:x-small">+39.338.73.78.059</span></div>
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