<html><head><meta http-equiv="Content-Type" content="text/html charset=us-ascii"><base></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;" class=""><base class=""><div class="Apple-Mail-URLShareUserContentTopClass">"Facebook might be hosting upwards of 8 billion views per day on its platform, but a wide majority of that viewership is happening in silence.<br class="">As much as 85 percent of video views happen with the sound off, according to multiple publishers. Take, for instance, feel-good site LittleThings, which is averaging 150 million monthly views on Facebook so far this year. Eighty-five percent of its viewership is occurring without users turning the sound on. Similarly, millennial news site Mic, which is also averaging 150 million monthly Facebook views, said 85 percent of its 30-second views are without sound. PopSugar said its silent video views range between 50 and 80 percent."<br class=""><br class=""><br class=""></div><div class="Apple-Mail-URLShareWrapperClass" style="position: relative !important;"><blockquote type="cite" style="border-left-style: none; color: inherit; padding: inherit; margin: inherit;" class=""><a href="http://digiday.com/platforms/silent-world-facebook-video/" class="">http://digiday.com/platforms/silent-world-facebook-video/</a><br class=""></blockquote></div><br class=""><br class=""><br class=""><div class="">
<span class="Apple-style-span" style="border-collapse: separate; font-variant-ligatures: normal; font-variant-position: normal; font-variant-numeric: normal; font-variant-alternates: normal; font-variant-east-asian: normal; line-height: normal; border-spacing: 0px;"><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; " class="">Andreas Treske<br class=""><span class="Apple-style-span" style="font-size: 10px; "><a href="mailto:treske@gmail.com" class="">treske@gmail.com</a></span><br style="font-size: 10px; " class=""><span class="Apple-style-span" style="font-size: 10px; "><a href="http://www.kasputnik.com" class="">www.kasputnik.com</a></span><br class=""><br class=""></div></span></span>
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