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According to the article, the content in question is "branded
videos" from advertising clients that "average 85-90 percent silent
video views" -- commercial junk, ads parading as news stories. <br>
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Is it any surprise that branded video content, "a paid media buy for
a video ad," fails to attract our ears on trash click-bait sites
that have no reason to exist except to sell ads and crap. <br>
<br>
Silence is the audience's rational response to more of the same
trivial corporate-driven media.<br>
<br>
Perhaps the new sound of silence is the networked audience's
response to the sound of garbage coming from consumer capitalism.<br>
<br>
Dr. Strangelove<br>
<a class="moz-txt-link-freetext" href="http://www.strangelove.com/cmn3174/">http://www.strangelove.com/cmn3174/</a><br>
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<div class="moz-cite-prefix">On 19/05/2016 10:17 AM, Andreas Treske
wrote:<br>
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<blockquote
cite="mid:86FA877D-CB84-4C49-897C-354DB0C35BB4@gmail.com"
type="cite">
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<div class="Apple-Mail-URLShareUserContentTopClass">"Facebook
might be hosting upwards of 8 billion views per day on its
platform, but a wide majority of that viewership is happening in
silence.<br class="">
As much as 85 percent of video views happen with the sound off,
according to multiple publishers. Take, for instance, feel-good
site LittleThings, which is averaging 150 million monthly views
on Facebook so far this year. Eighty-five percent of its
viewership is occurring without users turning the sound
on. Similarly, millennial news site Mic, which is also averaging
150 million monthly Facebook views, said 85 percent of its
30-second views are without sound. PopSugar said its silent
video views range between 50 and 80 percent."<br class="">
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<div class="Apple-Mail-URLShareWrapperClass" style="position:
relative !important;">
<blockquote type="cite" style="border-left-style: none; color:
inherit; padding: inherit; margin: inherit;" class=""><a
moz-do-not-send="true"
href="http://digiday.com/platforms/silent-world-facebook-video/"
class=""><a class="moz-txt-link-freetext" href="http://digiday.com/platforms/silent-world-facebook-video/">http://digiday.com/platforms/silent-world-facebook-video/</a></a><br
class="">
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border-spacing: 0px;"><span class="Apple-style-span"
style="border-collapse: separate; color: rgb(0, 0, 0);
font-family: Helvetica; font-style: normal; font-variant:
normal; font-weight: normal; letter-spacing: normal;
line-height: normal; orphans: 2; text-align: -webkit-auto;
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<div style="word-wrap: break-word; -webkit-nbsp-mode: space;
-webkit-line-break: after-white-space; " class="">Andreas
Treske<br class="">
<span class="Apple-style-span" style="font-size: 10px; "><a
moz-do-not-send="true" href="mailto:treske@gmail.com"
class=""><a class="moz-txt-link-abbreviated" href="mailto:treske@gmail.com">treske@gmail.com</a></a></span><br
style="font-size: 10px; " class="">
<span class="Apple-style-span" style="font-size: 10px; "><a
moz-do-not-send="true" href="http://www.kasputnik.com"
class=""><a class="moz-txt-link-abbreviated" href="http://www.kasputnik.com">www.kasputnik.com</a></a></span><br class="">
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video vortex discussion list
artist responses to youtube
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