<html><head><meta http-equiv="Content-Type" content="text/html charset=utf-8"><base></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;" class=""><base class=""><div class="Apple-Mail-URLShareUserContentTopClass"><h1 class="alpha tweet-title" style="box-sizing: border-box; font-family: alright_sansblack, HelveticaNeue, Helvetica, Arial, sans-serif; -webkit-font-smoothing: antialiased; margin: 0px; padding: 0px; font-size: 2.4375em; font-weight: 400; line-height: 1.2; letter-spacing: -1px; color: rgb(62, 67, 62);">Five principles for building the next great video platform</h1><div class=""><h2 style="box-sizing: border-box; font-family: alright_sansblack, HelveticaNeue, Helvetica, Arial, sans-serif; -webkit-font-smoothing: antialiased; margin: 2em 0px 1em; padding: 0px; font-size: 12px; font-weight: 400; line-height: 1.3; color: rgb(62, 67, 62);" class="">If your model is driven by user-generated content (UGC), creating a video should take seconds, not minutes</h2><h2 style="box-sizing: border-box; font-family: alright_sansblack, HelveticaNeue, Helvetica, Arial, sans-serif; -webkit-font-smoothing: antialiased; margin: 2em 0px 1em; padding: 0px; font-size: 12px; font-weight: 400; line-height: 1.3; color: rgb(62, 67, 62);" class="">Video creation is a self-conscious process</h2><div class=""><div class=""><h2 style="box-sizing: border-box; font-family: alright_sansblack, HelveticaNeue, Helvetica, Arial, sans-serif; -webkit-font-smoothing: antialiased; margin: 2em 0px 1em; padding: 0px; font-size: 12px; font-weight: 400; line-height: 1.3; color: rgb(62, 67, 62);" class="">Not all platforms are UGC-driven</h2><div class=""><h2 style="box-sizing: border-box; font-family: alright_sansblack, HelveticaNeue, Helvetica, Arial, sans-serif; -webkit-font-smoothing: antialiased; margin: 2em 0px 1em; padding: 0px; font-size: 12px; font-weight: 400; line-height: 1.3; color: rgb(62, 67, 62);" class="">Don’t fill a leaky bucket</h2><div class=""><h2 style="box-sizing: border-box; font-family: alright_sansblack, HelveticaNeue, Helvetica, Arial, sans-serif; -webkit-font-smoothing: antialiased; margin: 2em 0px 1em; padding: 0px; font-size: 12px; font-weight: 400; line-height: 1.3; color: rgb(62, 67, 62);" class="">Video platforms often start as creation tools</h2><div class=""><br class=""></div></div></div></div><div class=""><br class=""></div></div></div></div><div class="Apple-Mail-URLShareWrapperClass" style="position: relative !important;"><blockquote type="cite" style="border-left-style: none; color: inherit; padding: inherit; margin: inherit;" class=""><a href="https://techcrunch.com/2016/11/05/five-principles-for-building-the-next-great-video-platform/" class="">https://techcrunch.com/2016/11/05/five-principles-for-building-the-next-great-video-platform/</a><br class=""></blockquote></div><br class=""><br class=""><div class="">
<span class="Apple-style-span" style="border-collapse: separate; font-variant-ligatures: normal; font-variant-position: normal; font-variant-numeric: normal; font-variant-alternates: normal; font-variant-east-asian: normal; line-height: normal; border-spacing: 0px;"><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; " class="">Andreas Treske<br class=""><span class="Apple-style-span" style="font-size: 10px; "><a href="mailto:treske@gmail.com" class="">treske@gmail.com</a></span><br style="font-size: 10px; " class=""><span class="Apple-style-span" style="font-size: 10px; "><a href="http://www.kasputnik.com" class="">www.kasputnik.com</a></span><br class=""><br class=""></div></span></span>
</div>
<br class=""></body></html>