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<div class=""><br class=""></div><div class=""><h1 class="gmail-arti_heading" style="margin: 0px; padding: 0px; font-family: georgia, verdana, sans-serif; font-size: 28px;">The lady who made the 'beggar' video that impressed Modi</h1><div class="gmail-floatL" style="margin: 15px 0px 0px; padding: 0px; font-family: arial, verdana, sans-serif, freesans; font-size: 12px; float: left;"><span title="Share this article" class="gmail-sharespan" style="font-family:georgia;font-size:20px;margin:0px 50px 0px 0px;"><u class="">Share</u><i class="gmail-othersprite gmail-likeit_n" style="width:45px;height:46px;vertical-align:middle;margin:0px 0px 0px 10px;background-color:initial;background-repeat:no-repeat;"></i></span><a href="http://messageboard.rediff.com/newboard/board.php?service_name=&boardid=news2016dec05the-lady-who-made-the-beggar-video-that-impressed-modi&from=story&dom=world&title=yes" title="Write your comments" class="gmail-commentspan" style="text-decoration: none; font-family: georgia; font-size: 20px; margin: 0px 50px 0px 0px;"><u class="">Comment</u><i class="gmail-othersprite gmail-commentlink_n" style="width:53px;height:38px;vertical-align:middle;margin:0px 0px 0px 10px;background-color:initial;background-repeat:no-repeat;"></i></a></div><div id="gmail-span_subscibe" class="gmail-floatR" style="margin: 0px; padding: 0px; font-family: arial, verdana, sans-serif, freesans; font-size: 12px; float: right;"><div id="gmail-div_subscribe_in" style="margin:10px 0px 5px;padding:3px;font-family:georgia;font-size:18px;float:left;width:270px;" class="">To get such articles in your inbox<form name="frm_subscription_in" action="http://www.rediff.com/news/interview/the-lady-who-made-the-beggar-video-that-impressed-modi/20161205.htm?sc_cid=fbshare" method="POST" style="margin:2px 0px 0px;padding:2px;font-family:arial,verdana,sans-serif,freesans;font-size:12px;background-color:rgb(251,34,77);background-repeat:initial;" class=""><input type="text" id="gmail-sub_email_in" name="sub_email_in" value="Enter Your email ID" style="font-family:arial,verdana,sans-serif,freesans;font-size:12px;vertical-align:middle;border-width:initial;border-style:none;height:30px;width:165px;background-repeat:initial;" class=""><input type="button" value="Subscribe" id="gmail-subscribe_btn_in" style="font-family:arial,verdana,sans-serif,freesans;font-size:14px;vertical-align:middle;color:rgb(255,255,255);font-weight:bold;height:20px;background-color:rgb(251,34,77);background-repeat:initial;" class=""></form></div></div><span class="gmail-clear" style="font-size: 0px; font-family: arial, verdana, sans-serif, freesans;"></span><div class="gmail-blue gmail-floatR gmail-georgia" style="margin:0px;padding:0px;font-family:georgia;font-size:12px;float:right;color:rgb(0,85,204);"><span class="gmail-black gmail-bold" style="font-weight: 700;">Text size: </span> <u id="gmail-ft_1" class="gmail-curhand" style="cursor: pointer;">A</u> <u id="gmail-ft_2" class="gmail-f14 gmail-curhand gmail-black" style="font-size: 14px;">A</u> <u id="gmail-ft_3" class="gmail-f16 gmail-curhand" style="font-size:16px;">A</u></div><span class="gmail-ht5 gmail-clear" style="font-size: 0px; height: 5px; font-family: arial, verdana, sans-serif, freesans;"></span><div class="gmail-sm1 gmail-grey1" style="margin:0px;padding:0px;font-family:arial,verdana,sans-serif,freesans;font-size:11px;color:rgb(150,150,150);">Last updated on: December 05, 2016 21:20 IST</div><div id="gmail-arti_content_n" class="gmail-arti_contentbig" style="margin: 0px; padding: 0px; font-family: georgia; font-size: 16px;"><p style="margin:0px 0px 10px;padding:0px;" class=""><strong class=""><img class="gmail-imgwidth" src="http://im.rediff.com/news/2016/dec/05lead5.jpg" alt="" width="99%" style="float: left;margin: 3px 8px 8px 0px;max-width: 670px;"></strong></p><p style="margin:0px 0px 10px;padding:0px;" class=""><strong class="">‘I shot the video in January 2014 and I had no idea then that demonetisation will happen.’</strong></p><p style="margin:0px 0px 10px;padding:0px;" class=""><strong class="">‘Narendra Modi mentioning my video is the ultimate (<em class="">high</em>).’</strong></p><p style="margin:0px 0px 10px;padding:0px;" class=""><strong class="">‘Even beggars can go tech savvy. I believe technology can be a great leveller.’</strong></p><p style="margin:0px 0px 10px;padding:0px;" class=""><span style="font-size:36px;" class="">K</span><strong class="">ulpreet Kaur</strong>, co-founder of SmartTek which offers digital solutions, found her phone ringing non-stop on Saturday.</p><p style="margin:0px 0px 10px;padding:0px;" class="">In his speech at Moradabad, Prime Minister Narendra Modi said that he saw a video on Whatsapp of a beggar accepting plastic money.</p><p style="margin:0px 0px 10px;padding:0px;" class=""><a href="https://www.youtube.com/watch?v=dqoNHW6sW-c" target="_blank" style="text-decoration:none;color:rgb(0,85,204);" class=""><strong class="">Watch video</strong> </a>(external link)</p><p style="margin:0px 0px 10px;padding:0px;" class="">Kaur, who had shot the video in January 2014, was pleased that the prime minister spoke about it.</p><p style="margin:0px 0px 10px;padding:0px;" class="">“I am getting many phone calls and people are congratulating me,” says Kaur. “Though I must say I have not become a celebrity yet but yes, people have recognised my effort and it feels good.”</p><p style="margin:0px 0px 10px;padding:0px;" class="">Kaur, <em class="">below, left,</em> spoke to <em class=""><a href="http://rediff.com/" target="_blank" style="text-decoration:none;color:rgb(0,85,204);" class="">Rediff.com</a></em>’s <strong class="">Syed Firdaus Ashraf</strong> about the video which the whole country is talking about.</p><p style="margin:0px 0px 10px;padding:0px;" class=""><strong class="">How did you feel when the prime minister spoke about your video?</strong></p><p style="margin:0px 0px 10px;padding:0px;" class="">Obviously it was a proud moment. Two years ago Microsoft CEO Satya Nadella shared the video on his Facebook page and it was a proud moment but Narendra Modi mentioning my video is the ultimate (<em class="">high</em>). I never thought this would happen. It was small effort from our side on the digital economy. We did the video in half a day.</p><p style="margin:0px 0px 10px;padding:0px;" class=""><strong class="">How did the idea come to you?</strong></p><p style="margin:0px 0px 10px;padding:0px;" class="">I along with a friend wrote the story and directed it. (<em class="">Kaur is the only actress to be seen in this 1.44 minute video</em>). The idea came when I saw people struggling at traffic signals trying to give change for beggars. Many times I saw people leave without giving the beggars anything because the signal turned green.</p><p style="margin:0px 0px 10px;padding:0px;" class="">I wanted to solve this problem and therefore I felt it is a good idea to do a video showing payment by cards to beggars. Personally, I use cards for payments most of the time and therefore I thought of showing this short video on how you can you go hi-tech to pay money to beggars. </p><p style="margin:0px 0px 10px;padding:0px;" class=""><strong class=""><img class="gmail-imgwidth" src="http://im.rediff.com/news/2016/dec/05kaur.jpg" alt="Kulpreet kaur" width="99%" style="float: left;margin: 3px 8px 8px 0px;max-width: 350px;">When did you shoot this video?</strong></p><p style="margin:0px 0px 10px;padding:0px;" class="">It was in January 2014 and I had no idea then that demonetisation will happen.</p><p style="margin:0px 0px 10px;padding:0px;" class=""><strong class="">Was it a spoof or did you want to send a message about a ‘cashless’ society?</strong></p><p style="margin:0px 0px 10px;padding:0px;" class="">I never thought about that. I never thought that society will move so fast to Paytm or Mobikwik but surprisingly these things are happening. My video was not a spoof but more of an issue which I wanted to address. I always felt sad for beggars when they did to not get change and a donor drives away due to the signal changing.</p><div id="gmail-shop_advertise_div_1" style="margin:0px;padding:0px;font-family:arial,verdana,sans-serif,freesans;font-size:12px;" class=""></div><p style="margin:0px 0px 10px;padding:0px;" class=""><strong class="">Who else worked with you on the video?</strong></p><p style="margin:0px 0px 10px;padding:0px;" class="">There was a colleague of mine who shot the video on a mobile phone and there was a real beggar whose name I don’t know. He used to sit at a temple near my office. One fine day when we got this idea we went to him and told him that he will have to act.</p><p style="margin:0px 0px 10px;padding:0px;" class="">We trained him and told him how to act and after two three takes the video came out very well. I still meet that beggar who sits at a temple at Road No 12 at Banjara Hills, Hyderabad. He usually sits there on Thursday and I picked him randomly. I also borrowed that POS (<em class="">point of sale</em>) machine from a friend of mine for a few hours. </p><p style="margin:0px 0px 10px;padding:0px;" class=""><strong class="">What was your target audience?</strong></p><p style="margin:0px 0px 10px;padding:0px;" class="">I am a start-up entrepreneur. I was working with my company which works on digital solutions. We were working on projects like traffic management and street vendors. We were looking for tech solutions including for beggars. It was like a message that even beggars can go tech savvy. I believe technology can be a great leveller.</p><p style="margin:0px 0px 10px;padding:0px;" class=""><strong class="">In real life do you feel it is possible in future that beggars too will have POS machines and they can go digital?</strong></p><p style="margin:0px 0px 10px;padding:0px;" class="">Why not? With things like Paytm and Mobikwik it is possible. Other day I went to buy flowers at a small shop and they accept Paytm. It was good feeling and made me feel that we (<em class="">India</em>) are moving forward.</p><p style="margin:0px 0px 10px;padding:0px;" class=""><strong class="">Do you feel that the digital economy is the way forward to tackle black money as Modi says?</strong></p><p style="margin:0px 0px 10px;padding:0px;" class="">Yes. I support Modi’s idea. We are facing little problems now but in three to six months everything will be sorted out.</p><p style="margin:0px 0px 10px;padding:0px;" class=""><strong class="">More than 30 crore people don’t have mobile phones so is a digital economy possible?</strong></p><p style="margin:0px 0px 10px;padding:0px;" class="">If you notice my video there is another guy who is selling cleaning cloth before the beggar arrives on the screen. He is one-armed but he is not a beggar but the guy has a mobile phone. I have seen so many beggars with mobile phones if not smart phones. The costs of mobile phones have come down drastically and therefore everybody has got one.</p><p style="margin:0px 0px 10px;padding:0px;" class=""><strong class="">Do you think in future beggars will accept money via Paytm?</strong></p><p style="margin:0px 0px 10px;padding:0px;" class="">Why not? It is possible. We should do that. When we have vegetable sellers with Paytm, why not beggars? It is just that we need to have little awareness at the ground level. We never thought earlier that petrol pumps will take Paytm but now they do.</p><p style="margin:0px 0px 10px;padding:0px;" class=""><strong class="">Do you know that Paytm had to withdraw its advertisement where a maid tells her house owner that she will accept payment by Paytm? Many felt that it was an insult to the maid and the advertisement was an elitist idea. Do you believe so?</strong></p><p style="margin:0px 0px 10px;padding:0px;" class="">I don’t know about that. But today I feel the best way to pay her salary is by Paytm or to get her a bank account. You can open a bank account within minutes. People who are uneducated need our help and it is our responsibility to make them aware. It is not Prime Minister Modi’s job alone.</p></div><span class="gmail-ht5 gmail-clear" style="font-size: 0px; height: 5px; font-family: arial, verdana, sans-serif, freesans;"></span><span class="gmail-grey1" style="color:rgb(150,150,150);font-family:arial,verdana,sans-serif,freesans;font-size:12px;"><a href="http://mypage.rediff.com/profile/getprofile/Syed%20Firdaus%20Ashraf/6822246" style="text-decoration:none;color:rgb(0,85,204);" class="">Syed Firdaus Ashraf</a> / <a href="http://Rediff.com" class="">Rediff.com</a></span><br class=""></div></div><div class=""><br class="webkit-block-placeholder"></div>
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width: 72px;
}
#photos div div {
border: 1px solid #666666;
height: 62px;
overflow: hidden;
width: 62px;
}
#photos div label {
color: #666666;
font-size: 10px;
overflow: hidden;
text-align: center;
white-space: nowrap;
width: 64px;
}
#reco-category {
font-size: 77%;
}
#reco-desc {
font-size: 77%;
}
.replbq {
margin: 4px;
}
#ygrp-actbar div a:first-child {
/* border-right: 0px solid #000;*/
margin-right: 2px;
padding-right: 5px;
}
#ygrp-mlmsg {
font-size: 13px;
font-family: Arial, helvetica,clean, sans-serif;
*font-size: small;
*font: x-small;
}
#ygrp-mlmsg table {
font-size: inherit;
font: 100%;
}
#ygrp-mlmsg select, input, textarea {
font: 99% Arial, Helvetica, clean, sans-serif;
}
#ygrp-mlmsg pre, code {
font:115% monospace;
*font-size:100%;
}
#ygrp-mlmsg * {
line-height: 1.22em;
}
#ygrp-mlmsg #logo {
padding-bottom: 10px;
}
#ygrp-msg p a {
font-family: Verdana;
}
#ygrp-msg p#attach-count span {
color: #1E66AE;
font-weight: 700;
}
#ygrp-reco #reco-head {
color: #ff7900;
font-weight: 700;
}
#ygrp-reco {
margin-bottom: 20px;
padding: 0px;
}
#ygrp-sponsor #ov li a {
font-size: 130%;
text-decoration: none;
}
#ygrp-sponsor #ov li {
font-size: 77%;
list-style-type: square;
padding: 6px 0;
}
#ygrp-sponsor #ov ul {
margin: 0;
padding: 0 0 0 8px;
}
#ygrp-text {
font-family: Georgia;
}
#ygrp-text p {
margin: 0 0 1em 0;
}
#ygrp-text tt {
font-size: 120%;
}
#ygrp-vital ul li:last-child {
border-right: none !important;
}
-->
</style>
<!--~-|**|PrettyHtmlEnd|**|-~-->
<!-- end group email -->
</body></html>