<html><head><meta http-equiv="content-type" content="text/html; charset=utf-8"></head><body style="overflow-wrap: break-word; -webkit-nbsp-mode: space; line-break: after-white-space;"><div style="font-family: TimesNewRomanPSMT;"><span style="caret-color: rgb(29, 42, 39); color: rgb(29, 42, 39); font-family: Helvetica, Arial, sans-serif; background-color: rgb(254, 251, 243);">From Dirt (</span><a href="https://dirt.fyi/">https://dirt.fyi/</a>):</div><div style="font-family: TimesNewRomanPSMT;"><span style="caret-color: rgb(29, 42, 39); color: rgb(29, 42, 39); font-family: Helvetica, Arial, sans-serif; background-color: rgb(254, 251, 243);"><br></span></div><span style="caret-color: rgb(29, 42, 39); color: rgb(29, 42, 39); font-family: Helvetica, Arial, sans-serif; background-color: rgb(254, 251, 243);">“Show, don’t tell is age-old writing advice, but the way we consume entertainment today suggests that we want to be told as well as shown. Transcriptions of dialogue in video content—subtitles and closed captioning—have always been essential for viewers with hearing loss. But they’ve gained broader popularity more recently, as a growing number of viewers use them to better understand that dialogue, or to simply follow along in an era when </span><a class="link" href="https://link.mail.beehiiv.com/ss/c/x00U7h-YCFDbsNxNut89_gAavkX5_4y8IFCWRYBhmOdfMUpnNh3zlKER8hn6wqsgPk5XnGcs0zc7Vlb6tCYU02B2d2sjbsem2bopXuvM48PNH1S4I2e-7tGT4qUmv9w6zSvnuSzrH6Nc5er20oSxlSWZtUXQMatf_-CVOD7tXYCLehSLRICn8r8q68pkuHWo1jBoqq-oaS0VcJGijCx0wqLAEqC7g_sBU7fjphUwTRgSqp9W0JG4Dqjl-6TeoKQn/3vt/1fmyyrd8T9mBbPVp3nRSqg/h3/zifFOAboVxMBY6mZweuQdqU95YtnaeaJuxKg3GeUyFA" target="_blank" rel="noopener noreferrer nofollow" style="margin: 0px; padding: 0px; word-break: break-word; text-decoration: none; font-weight: bold; font-family: Helvetica, Arial, sans-serif; color: rgb(221, 115, 57) !important;">TV is increasingly ambient</a><span style="caret-color: rgb(29, 42, 39); color: rgb(29, 42, 39); font-family: Helvetica, Arial, sans-serif; background-color: rgb(254, 251, 243);">, and one of many content streams we consume simultaneously.</span><div><font color="#1d2a27" face="Helvetica, Arial, sans-serif"><span style="caret-color: rgb(29, 42, 39); background-color: rgb(254, 251, 243);"><br></span></font></div><div><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center" style="font-size: 16px; font-family: TimesNewRomanPSMT; color: rgb(0, 0, 0);"><tbody><tr><td class="dd" align="left" style="padding: 0px 20px;"><p style="margin: 0px; padding: 10px 0px; font-family: Helvetica, Arial, sans-serif; color: rgb(29, 42, 39); font-size: 18px; line-height: 27px;">Last year, Netflix <a class="link" href="https://link.mail.beehiiv.com/ss/c/x00U7h-YCFDbsNxNut89_i1OIjshhtepCAWWNUh9p26TmxVbG-TWKBz_QGTgUVs7uaJCYmUcJjNcqEhbzD-1946OSJ1VOc8bCJSdkxSpF0ewDt22RqdCq89k8cR15ze49lMBuSEaRJcuP_zXPmJsq4-9O899xqo9TqnCD14lSbEtgh0x3MgKxu1tyIo1bUfbIi15OsYZcyxi5-VQKB4Z6tT0nCNIexc-2C4B1uYYAt0X1cvYQbETwhrVHZNQ3OZvF4NcujL2LK1hT9UtkS0kog/3vt/1fmyyrd8T9mBbPVp3nRSqg/h4/pZ34FBsRd0kRSCt2j0rBMxFRb9ZYv2iip5fBAMRk1lQ" target="_blank" rel="noopener noreferrer nofollow" style="margin: 0px; padding: 0px; word-break: break-word; text-decoration: none; font-weight: bold; color: rgb(221, 115, 57) !important;">revealed</a> that 40 percent of its global users always turn subtitles on, while 80 percent do so at least once a month. A separate survey <a class="link" href="https://link.mail.beehiiv.com/ss/c/Ecz8IeIQoIhwfE63U_HTJbdvLW6AXxVfQOtOZgx7PxdHrTKKRYKVLwDzNqFuNa2c_4gDtenIK8HemXMKPf-2WFga5QH6G_-GclwmaMsRv8daLNmOtPMMJX_9cH-Kb9gD0NtdAv1qJzAAmbng1sLJsAL81Q6NuverHxwMzxfQ7nyUfZumktibRHh0Ilq-gpwyjooZ6vkSSnEEx6uuhgDyTA/3vt/1fmyyrd8T9mBbPVp3nRSqg/h5/Q_hX-yOlHiK9h2sT4VdfwPov2HJTI0kqXujlR69pKdc" target="_blank" rel="noopener noreferrer nofollow" style="margin: 0px; padding: 0px; word-break: break-word; text-decoration: none; font-weight: bold; color: rgb(221, 115, 57) !important;">found</a> that subtitle usage is inversely correlated with age, and it’s not the demographic you might expect: 70 percent of Gen Z respondents and 53 percent of millennials said they watch TV with text transcriptions on most of the time. </p></td></tr><tr><td class="dd" align="left" style="padding: 0px 20px;"><p style="margin: 0px; padding: 10px 0px; font-family: Helvetica, Arial, sans-serif; color: rgb(29, 42, 39); font-size: 18px; line-height: 27px;">There are plenty of obvious reasons for a viewer without hearing loss to use subtitles: foreign language dialogue, difficult-to-understand accents, the need to watch quietly at home (or in public, which the majority of survey respondents reported doing). Captions also make TV screenshots <a class="link" href="https://link.mail.beehiiv.com/ss/c/COPEQv5q-qrbjxM28_Rr-mSUWDRTZbXC9Dpyu0dQ_OAfnfSD9Srnu6QPMsFrt7vHcEQ16wcUREMCvGnD3X50f7nrY3KgnlONR9RI_a35UmPtqa0oCO8i5BNBoAFHkEphIdJQcnuHwBCBKGhPO5yKvVX_r3kFP2yZZ76FatPWXoNM9btj7rscofZ4xLhoVM5l/3vt/1fmyyrd8T9mBbPVp3nRSqg/h6/FhihgW_LYvbyyyjmqePRwjSF7KxBlHRzSBu4OZmFMLg" target="_blank" rel="noopener noreferrer nofollow" style="margin: 0px; padding: 0px; word-break: break-word; text-decoration: none; font-weight: bold; color: rgb(221, 115, 57) !important;">more memeable</a>. </p></td></tr><tr><td class="dd" align="left" style="padding: 0px 20px;"><p style="margin: 0px; padding: 10px 0px; font-family: Helvetica, Arial, sans-serif; color: rgb(29, 42, 39); font-size: 18px; line-height: 27px;">Counterintuitively, TV has also become less audible, partially as a result of technological advances.</p><p style="margin: 0px; padding: 10px 0px; font-family: Helvetica, Arial, sans-serif; color: rgb(29, 42, 39); font-size: 18px; line-height: 27px;"><br></p></td></tr></tbody></table><div><font color="#1d2a27" face="Helvetica, Arial, sans-serif"><span style="caret-color: rgb(29, 42, 39); background-color: rgb(254, 251, 243);"><br></span></font></div><div><font color="#1d2a27" face="Helvetica, Arial, sans-serif"><span style="caret-color: rgb(29, 42, 39); background-color: rgb(254, 251, 243);"><br></span></font><div style="font-family: TimesNewRomanPSMT;"><span style="caret-color: rgb(29, 42, 39); color: rgb(29, 42, 39); font-family: Helvetica, Arial, sans-serif; background-color: rgb(254, 251, 243);"><br></span></div><br class="Apple-interchange-newline"></div></div></body></html>