[re-search] Research on Google Ads

Dirk Lewandowski dirk.lewandowski at haw-hamburg.de
Tue Oct 24 12:00:00 CEST 2017


Dear colleagues,

We recently published some research on advertisements on Google’s search results pages. The general finding is that users are not able to distinguish between ads and organic results. This has implications for ad labelling, for regulation, and eventually for Google’s business model. The study is based on a representative sample of 1,000 German Internet users.

You can read the full article here:
http://rdcu.be/w4ak

A preprint version for download is available on ArXiv:
https://arxiv.org/pdf/1710.08389.pdf

If you are interested in a PDF of the published version, please send me an e-mail.

NB: A “companion paper” presenting additional evidence from a large-scale experiment can be downloaded from
http://searchstudies.org/wp-content/uploads/2017/03/Ads_Labeling_ISI2017_Lewandowski_Suenkler_Kerkmann-93478.pdf

Best wishes,
Dirk




Prof. Dr. Dirk Lewandowski
T +49 40 428 75 36 21
Skype: dirk.lewandowski
Twitter: @Dirk_Lew
 
HAMBURG UNIVERSITY OF APPLIED SCIENCES
Faculty Design, Media and Information
Department of Information
Finkenau 35  / 22081 Hamburg  / Germany

http://www.searchstudies.org/dirk



SUCHMASCHINEN VERSTEHEN
http://www.amazon.de/Suchmaschinen-verstehen-Xpert-press-Dirk-Lewandowski/dp/366244013X

Editor, Aslib Journal of Information Management
http://www.emeraldgrouppublishing.com/products/journals/journals.htm?id=AJIM

Termin vereinbaren?
https://dirklewandowski.youcanbook.me






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