<videovortex> YouTube user-generated contents

[Jean Burgess]

Interesting.

However it is important to try to understand what the definition of “user-generated content” is in the methodology ( http://www.tubemogul.com/research/report/31). For example, in the provided chart UGC is separated out from “YouTube partners” - but this just means channels that have been accepted into the YouTube partner program (for ad revenue sharing). But a lot of YouTube partners are microbusinesses (if you can even call them that) - individual videobloggers who sit somewhere between rank amateur and pro-am status – a different definition would count much of this material as UGC.

Indeed, these kinds of channels tend to be the most popular over time. That is, the videos viewed (or commented on or responded to) most, and most-subscribed channels (an important measure of long-term audience engagement) are dominated by a mix of videobloggers and (commercial) music videos.

http://www.youtube.com/charts
http://www.youtube.com/charts/users_most_subscribed?t=m

Obviously what you see in the charts linked to above depends heavily on what country you’re viewing the YouTube website from (and your location settings in the footer).

Jean


--
Dr Jean Burgess
Senior Research Fellow, Creative Industries Faculty
Associate Researcher, ARC Centre of Excellence for Creative Industries & Innovation (http://cci.edu.au)
Queensland University of Technology, Australia

Staff profile: http://staffprofiles.ci.qut.edu.au/jean-burgess

Mapping Online Publics: http://mappingonlinepublics.net
Digital Storytelling at QUT: http://digitalstorytelling.ci.qut.edu.au


On 24/11/10 6:11 AM, "Vito Campanelli" <info at vitocampanelli.it> wrote:

what percentage of videos people watch on YouTube are user-generated?
answer: %17

an interesting point by Manovich:
http://manovich.net/2010/11/23/the-myth-of-user-generated-content/



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