<videovortex> ScrollTV, a Bookmarklet for Social Media Broadcasting

[Silvio Lorusso]

ScrollTV, a Bookmarklet for Social Media
Broadcasting<http://www.silviolorusso.com/scrolltv/>

«Finally you can enjoy the spectacle of social media without bothersome
interactions, in the fashion of modern, broadcast media.»

Infinite scrolling is radically changing the fruition of the internet:
while multiple web pages, connected through hyperlinks, determine
non-linear paths into the architecture of websites, infinite scrolling
defines the experience of browsing as a constant and endless flow from top
to bottom. Referring to social media and content aggregation platforms,
infinite scrolling fosters a passive, non-interactive and voyeuristic
relation to contents, as scrolling the mouse wheel becomes not so much
different than turning the crank of a phonograph. ScrollTV radicalizes this
behavior providing an interaction-less experience of social media in the
fashion of broadcast television. The project is highly inspired by
“Television Delivers People”, a 1973 video by Richard Serra and Carlota Fay
Schoolman (http://youtu.be/Vfnm5XHsHkc), in which the passive role of the
spectator is revealed through the mode and language of broadcasting media
themselves.

Video documentation: https://vimeo.com/47927113

-- 
Silvio Lorusso
-
+39.338.73.78.059
Skype: silvio.lorusso
twitter: @silvi0L0russo <https://twitter.com/#!/silvi0L0russo>
-
silviolorusso at gmail.com
http://www.silviolorusso.com/

Recent works
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ScrollTV <http://www.silviolorusso.com/scrolltv/>
*The Best Is Yet To Come <http://www.silviolorusso.com/thebestisyettocome/>*
Twitter Alphabet <http://www.silviolorusso.com/twitteralphabet/>
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