<videovortex> 85 percent of Facebook video is watched without sound - Digiday

[Dr. Strangelove]

According to the article, the content in question is "branded videos" 
from advertising clients that "average 85-90 percent silent video views" 
-- commercial junk, ads parading as news stories.

Is it any surprise that branded video content, "a paid media buy for a 
video ad," fails to attract our ears on trash click-bait sites that have 
no reason to exist except to sell ads and crap.

Silence is the audience's rational response to more of the same trivial 
corporate-driven media.

Perhaps the new sound of silence is the networked audience's response to 
the sound of garbage coming from consumer capitalism.

Dr. Strangelove
http://www.strangelove.com/cmn3174/




On 19/05/2016 10:17 AM, Andreas Treske wrote:
> "Facebook might be hosting upwards of 8 billion views per day on its 
> platform, but a wide majority of that viewership is happening in silence.
> As much as 85 percent of video views happen with the sound off, 
> according to multiple publishers. Take, for instance, feel-good site 
> LittleThings, which is averaging 150 million monthly views on Facebook 
> so far this year. Eighty-five percent of its viewership is occurring 
> without users turning the sound on. Similarly, millennial news site 
> Mic, which is also averaging 150 million monthly Facebook views, said 
> 85 percent of its 30-second views are without sound. PopSugar said its 
> silent video views range between 50 and 80 percent."
>
>
>> http://digiday.com/platforms/silent-world-facebook-video/
>
>
>
> Andreas Treske
> treske at gmail.com <mailto:treske at gmail.com>
> www.kasputnik.com <http://www.kasputnik.com>
>
>
>
>
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