[re-search] Some thoughts on academic search engine optimization

[Theo Röhle]

Hi,

interesting text. I recently came across academic SEO in a newsletter by a company that offers scientific proofreading and editing services called "San Francisco Edit". They send out newsletters with advice on writing academic papers and one time the title was "Optimizing Your Paper for a Search Engine" (PDF here: http://www.sfedit.net/optimizing.pdf).

While it's obviously a good idea to add proper metadata to a document, I think tips like "Check the competition for the words you have chosen" and "Develop a clear, descriptive title" lead in the (wrong) direction where journalism is already headed: You have the ranking in mind already when composing a text and end up just assembling keywords for maximizing page views.

Best,
Theo


Am 14.11.2012 um 17:24 schrieb René König:

> http://networkcultures.org/wpmu/re-search/2012/11/14/on-the-way-to-academic-search-engine-optimization/
> 
> Cheers,
> 
> René
> 
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–––––––––––––––––––––––––––––
Dr. Theo Röhle
Universität Paderborn
Graduiertenkolleg Automatismen
Warburger Str. 100
33098 Paderborn
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