<rmm> Fwd: [Nettime-nl] viralcommunication.nl

[Paulien Dresscher]

Begin forwarded message:

> From: Florian Cramer <fc-nettime-nl at pleintekst.nl>
> Date: March 18, 2010 6:43:36 PM CEST
> To: nettime-nl at nettime.org
> Subject: [Nettime-nl] viralcommunication.nl
>
> Conference announcement: viralcommunication.nl
>
> Advertising and marketing are the true operating systems and economic
> forces behind the seemingly free "Web 2.0". Nevertheless, the 'social
> media' shifts from one-to-many, top-down mass communication models to
> interpersonal exchange may impact their industries in the same way in
> which the music industry had been hit by the mp3 revolution. Social  
> media
> advertising and viral marketing tap into virtually every issue of
> contemporary media professions and communication culture. Yet it  
> remains
> to be seen - and discussed during this conference - whether growing
> concerns over privacy and control are already reversing the trend.
>
> The first day of the conference will focus on social media and  
> marketing,
> the second on viral media cultures from William S. Burroughs to 4chan.
>
> ---
>
> Monday, April 12th: Social media as marketing media - is the trend  
> turning, and
> in which direction?
>
> Public day conference, Piet Zwart Institute, Mauritsstraat 36, 3012 CJ
> Rotterdam (participation is free and open for everyone.)
>
> 11:00
>        Florian Cramer (Piet Zwart Institute) and Marc Schwieger
>        (Undschwieger, previously creative director and partner  
> Scholz &
>        Friends, Hamburg): Welcome and introduction: Advertising, the
>        operating system behind "Web 2.0''; how the advertising  
> industry
>        still risks suffering the fate of the music industry
>
> 11:30
>        Darija Medic, artist and student Piet Zwart Institute, The  
> `us' in
>        virus: H1N1 as a social network
>
> 11:35
>        Thomas Knuewer (journalist, blogger and consultant on social  
> media
>        and marketing, Germany): Why the web brings back the mom and  
> pop
>        store
>
> 12:10
>        Nicole Sanberg (Creative Director IN10, Rotterdam) [to be
>        confirmed]: Social media as marketing media: perspectives and
>        limitations [title subject to change]
>
> 12:40
>        Eddy Salfischberger, 105, perspectives of social media  
> marketing
>
> 13:30
>        Winanda Hendriks, startup presentation prfum.com
>
> 13:35
>        Discussion roundtable Thomas Knuewer, Marc Schwieger, Nicole
>        Sanberg, Eddy Salfischberger Winanda Hendriks & public
>
> 14:00 lunch break
>
> 15:00
>        Marc Schwieger: Presentation Loritan, a social marketing  
> platform,
>        and preliminary results of the research project with WdKA
>        advertising students
>
> 15:30
>        Gordan Savicic (artist and programmer, MODDR_labs / WORM,
>        Rotterdam, tutor Piet Zwart Institute: The Web 2.0 Suicide  
> Machine
>        as a meme threatening Facebook
>
> 16:00
>        N.N., social media marketing for political parties
>
> 16:30-17:00
>        Roundtable and wrap-up discussion with speakers and audience
>
>
>
> Professional evening session, Teldesign, Blaak 512, 3011 TA Rotterdam
> (Registration required, E-mail to: Leslie Robbins
> [L.J.Drost-Robbins-at-hro.nl]. Participation fee: EUR 50/one evening,
> EUR 80/both evenings, discount for members of non-profit  
> organizations:
> EUR 30/one evening, EUR 50/both evenings.)
>
> 19:30
>        Short summary presentations by Marc Schwieger, Nicole Sanberg,
>        Eddy Salfischberger, Thomas Knuewer (video), Winanda Hendriks,
>        Gordan Savicic, Darija Medic, Florian Cramer
>
> 20:40
>        Discussion roundtable among all participants: Will social media
>        change marketing like mp3 changed the music industry? Or are we
>        already witnessing the end of a hype?
>
>
> ----------------------------------------------------------------------
>
> Tuesday, April 13th: Viral media today
>
> Public day conference, Piet Zwart Institute, Mauritsstraat 36, 3012 CJ
> Rotterdam
> (Participation is free and open for everyone.)
>
> 11:00
>        Florian Cramer (Piet Zwart Institute): Viral media, from  
> William
>        S. Burroughs to Richard Dawkins to cultural undergrounds to
>        contemporary marketing.
>
> 11:30
>        Douglas Rushkoff (media theorist and writer, author of "Media
>        Virus" [1995], USA, via Skype), Media Virus revisited
>
> 12:15
>        Bill Wasik (senior editor Harper's, USA, inventor of Flashmobs,
>        author of the book "And then there's this" [Penguin 2009]): How
>        stories live and die in viral culture
>
> 13:00
>        Public discussion
>
> 13:30 lunch break
>
> 14:30
>        Timo Klok: 4chan, imageboard and Internet cultural memes
>
> 15:00
>        ROFLCON presentation (via Skype)
>
> 15:30
>        Simon Pummel, Piet Zwart Institute, viral video
>
> 16:00
>        Thomas Zorbach, vm-people, Berlin, viral marketing beyond viral
>        videos
>
> 16:30-17:00
>        Conference wrap-up panel and discussions, with Marc Schwieger,
>        Florian Cramer and all day speakers
>
>
> Professional evening session, Teldesign, Blaak 512, 3011 TA Rotterdam
>
> (Registration required, E-mail to: Leslie Robbins
> [L.J.Drost-Robbins-at-hro.nl]. Participation fee: EUR 50/one evening,
> EUR 80/both evenings, discount for members of non-profit  
> organizations:
> EUR 30/one evening, EUR 50/both evenings.)
>
> 19:30
>        Summary presentations Bill Wasik, Douglas Rushkoff (video),  
> Timo
>        Klok, ROFLCON, Florian Cramer, Marc Schwieger, Simon Pummell,
>        Thomas Zorbach
>
> 20:40
>        Discussion roundtable among all participants: What is the
>        significance of `viral communication' beyond subculture and  
> viral
>        marketing videos? Is there a relation to social media?
>
> -- 
> Florian Cramer, Lector
> Master Networked Media
> Research programme Communication in a Digital Age
> Piet Zwart Institute
> Willem de Kooning Academy Hogeschool Rotterdam
> http://pzwart.wdka.nl/networked-media
> http://pzwart.wdka.nl/communication-in-a-digital-age
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