<videovortex> A slightly less 'super' peer

[Andrew Clay]

Hi Michael,
 
As you know, I'm much less optimistic about how disruptive online video will be to the power structures of moving image news and entertainment.
 
Here in the UK, TV audiences have incredible belief in the source of their TV - it will take a great deal to make them agnostic about the source of what they watch in the living room.
 
Converging broadcast and online through the TV set will be shaped by oligarchical commercial forces, but I think it's right to focus on the margins because otherwise we will be drawn to looking at the  incorporation of the 'new' into the 'ugly middle'.
 
What do you see as being important at the margins and how do you envisage that being a basis of conflict?
 
Regards,
 
Andrew

________________________________

From: videovortex-bounces at listcultures.org on behalf of Dr. Strangelove
Sent: Wed 30/05/2012 20:57
To: videovortex at listcultures.org
Subject: <videovortex> A slightly less 'super' peer



Greetings,

With the integration of the Internet into the television system (or vice
versa) the commercial industry no longer becomes the sole source for
video content. The experience of television viewing becomes agnostic
towards the content's production-system-of-origin. Thus audiences gain
increased access to content that derives from the margins of
capitalism's ideological system.

The theory here is simple -- it will be increasingly difficult to
control and influence what audiences watch. Audiences will engage
content that derives from the system's margins with greater frequency.
The ugly middle will still remain dominant, but more leakage will occur
with the ideological system.

If this holds true what does it portend for capitalism and its societies?

My thinking here is that the 21st television system will not simply be
more of the same but online.

If the super-peer of capitalism faces more video competition from the
margins, what can we expect?

I would summarize the answer in two words: intensification of conflict.

Your thoughts?

-- Michael


Dr. Strangelove
University of Ottawa
www.strangelove.com




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